Good To Know

News, Information and Goodies to Keep You In The Know About Research For Good and the MR Industry

Insights Show London 2017 Recap

In March Research For Good attended London Insights 2017 in Kensington Olympia with the aim to get fully immersed in the industry, speak to peers and learn all that we could. London Insights show did not disappoint. Between listening to talks and going stand to stand,...

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SampleCon Recap

Following along in our series of blog posts on #mrx conferences (2017 Conference List / Conference Consideration Factors) I had the pleasure of attending our first conference of 2017 - SampleCon. SampleCon is in it’s 5th year and was once again hosted by the...

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Smartphones and MRX go survey in hand

January saw the tenth birthday of the iPhone, a device that some claim as the defining moment for modern smartphones, we want to look at how smartphone tech has changed the way the modern consumer approaches, well the world really. Productivity: “There’s an app for...

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Gamers – Under the Microscope

The definition of a gamer is something that has long been under the proverbial microscope. It’s a label that carries a bit of stigma so we asked a few colleagues what sort of persona comes to mind when they hear the word "Gamers". Most of them said the same thing...

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Mission Update: over $500,000 lifetime donations

We at Research For Good want to thank all our clients and partners for enabling us to work towards our mission to end childhood death from hunger and malnutrition globally. It’s due to the support of our clients in the market research industry that we are able to...

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Reaching Millennial Moms

It is no surprise that we, as market researchers (and marketers), try hard to understand Millennial Moms. It is also no surprise why. It is a widely accepted (but somewhat dated) fact that women make the majority of purchase decisions for their household. They shop...

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International Reach for Quality Sample

  In an ever expanding global consumer atmosphere, more companies are investing in market research to fulfil their international strategy needs. To meet these needs, we have expanded our international reach. For details on our reach, demographics and sampling...

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Good To Know: Understanding Data Quality

  Did you know that 85% of newsletters are sent from aliens to investigate our potential for data consumption. That statistic is as false as it is absurd, but it shines a light on the quality of the data that we ingest especially when it comes to surveys that...

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Enhanced Reach For Germany Sample

Guten Tag! Research For Good’s European expansion continues with today’s announcement of our enhanced reach for German Sample for online market research studies. We now have access to 235,000 potential respondents for online market research in Deutschland. Germany...

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