by | Jun 25, 2019 | Good To Know | 0 comments

The Baby Boomer generation is currently the wealthiest generation right now, which suggests why they are still arguably  hot property for market researchers. Even in their grand age of 55-75 we’re still interested in finding out more about their behaviour, interests and spending habits. So what about a typical day in their life? Recently we asked the same set of questions to millennial and Gen Z to find out more about what they get up to…

 Want to know how a Baby Boomer’s day compares? Check out our 5 key findings below and download the full infographic for more info!

💼 Work Life: The art of conversation is slowly dwindling away (particularly in the workplace). 35.15% of the Baby Boomers we asked prefer to wind down during their lunch break by chatting with their colleagues. A past-time unsurprisingly becoming less common amongst the generations that succeeds, with the majority of Gen Z (41%) and Millennials (37.30)% instead opting to scroll through their social feeds. 

😀 Personality Traits: Reliability is a trait that becomes more prominent with age, with this trait topping the personality traits of Baby Boomers (85%) and Millennials (59.18%), yet not featuring in the top traits of Gen Z. Additionally, Baby Boomers see themselves as ‘down-to-earth’’ (73.75%) and ‘friendly’ (66.88%). These top traits are shared across each generation, however interestingly, is significantly greater amongst Baby Boomers, when compared to the 65.52% of Gen Z’s and 55.70% of Millennials who see themselves as ‘friendly’, and 62.07% of Gen Z’s and 55.70% of Millennials who see themselves as ‘down-to-earth’. 

✅ Life Satisfaction: It’s good news for Baby Boomers! On a scale of 1 to 5 (with 1 being dissatisfied and 5 being satisfied), we asked how satisfied they are with their lives, with just over half (52%) being completely satisfied and selecting 5. What’s better? The results from Millennials and Gen Z suggests that we all have something to look forward to!  With both generations falling just slightly behind with complete life satisfaction at 45%, could life satisfaction be something that increases with age? 

☕ Coffee Drinkers: If you thought that Millennials loved caffeine, think again! Baby Boomers are a generation of coffee lovers with 82% drinking coffee regularly in comparison to 76% of Gen Z and Millennials. However, you’ll be more likely to spot a Millennial drinking coffee when you’re next strolling down the sidewalk in town, with 89% of Millennials regularly venturing out for their caffeine kick, in comparison to the 32% of Baby Boomers preferring their coffee at home.

🎥 Movie Watching: You wouldn’t want to be in the room when a Baby Boomer, Millennial and Gen Z are trying to decide on what genre of film to watch together! When it comes to preferred movie choices, you’ll find Baby Boomers opting for a drama (21.2%), Millennials swaying to the action category (22.8%) and Gen Z scoping for a classic comedy (24.4%).

To find out more about the day in the life of a Baby Boomer and what they get up to from the beginning, to the end of their day download the infographic below!  

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A Day in The Life of A Typical Baby Boomer: Infographic

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