We’re in the new now. We’ve collectively agreed that we’re not going back. We’re also not in the new-normal yet. Nothing is normal yet. A recession is here. Businesses may be opening, but their customers have not yet fully formed their new expectations. So much change, catalyzed in such a singular point in time, will take time (and data) to fully understand.
That’s why, even amongst all the current chaos and uncertainty, we know it is the right time to bring our DataForce platform to market. To foster growth, innovation, understanding, compassion, empathy, diversity, and unity. Brands and those who support them through research need insights and data to form their go-forward decisions.
We know that data collection today is fraught. Systems and processes are opaque, leading to a lack of trust and misunderstanding. Tools are built on outdated technology making them cumbersome, manual, and inflexible. Data quality, costs, and consumer participation are unstable. At Research For Good, we see these issues, and we are driven to solve them. We envision a future where human understanding is integrated, harmonious, infinitely scalable, and holistic.
To get there, we built DataForce, a modular research ecosystem. DataForce Connect, DataForce Collect, and DataForce Community provide global businesses with an infinitely scalable, integrated suite of data platforms-as-a-service (PaaS). Used alone or together, each drives drive efficiency, flexibility, and the ability to innovate at a rate outpacing today’s development cycles. PaaS structure empowers agencies to build the research methodologies and products that brands are asking for. Our platform takes care of the back-end infrastructure and provides the API-driven flexibility and customization to build innovative and agile research products on top, without the technical overhead of starting from scratch.
Our purpose-built system has modules to support active & passive data collection (DataForce Collect), online communities & panels (DataForce Community), and the data fieldwork process from bid to billing (DataForce Connect). We enable today’s research and insights professionals to bring their ResearchTech stacks into the new, now.
To be clear, we do not know what the answers are or what the future holds. What we do know is that we want to be part of the solution in improving our collective path forward, by enabling human understanding through technology. DataForce is future-forward and intelligently architected to empower insights professionals to do their very best work. In doing so, we can help businesses, leaders, and brands understand people better than ever before, and shape for all of us a better future.
Want to find out how DataForce can enable your future goals?