Have you ever scrolled through your Instagram, Twitter, or Facebook feed and counted the number of ads to non-paid posts? We did, and for every 5 non-paid posts on Instagram we were greeted with 1 advertisement.

That’s a lot of ads – and with these platforms showing no signs of slowing down, we wanted to get a picture of the current effect that social media advertising is having on social media users, without any filters…

View the study below to find out how 1,000 social media users answered the following four questions:

  • How often do you respond to ads on social media platforms?
  • Which of the following actions would you be most likely to respond to?
  • How would you describe the effect social media advertising has on your browsing experience?
  • How could social media advertising be made better to enhance your browsing experience?

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