What do you do when your boss/client tasks you with fielding an online survey in a country outside that in which you reside? In our ever expanding global economy, this is becoming more and more the norm. Research agencies and teams can easily become tasked with targeting and understanding new markets as their client’s customer base expand globally. One by one we’re highlighting the countries outside of North America that we offer sample in, and with each country we’re compiling tips, resources and information you can use to make sure you’re in the know when you’re asked to spread those research wings. (Don’t miss our 5 Things To Consider Before Taking Your Survey Across the Pond – while UK focused, the tips are pretty universal).
This month we’re re-launching our Australian online market research sample with expanded reach, so we’ve compiled this list of the best (mostly free) Australia market research resources you can use when your next research study takes you to “Oz”.
There’s good reason why Australia should be next on your list of countries to explore. Australia is one of the world’s most entrepreneurial countries, which means ample opportunity for research into new business concepts, product ideas and the marketing campaigns to support them!
Australia Market Research Resources:
- The AMRSRS (The Australian Market and Social Research Society) is the major MR industry organization in Australia. If you’re willing to shell out a few “pineapples” (Aussie slang for 50 dollar bills) for membership, the organization is sure to be a wealth of information. If you’re reading this article, the Overseas Associate membership is probably your best bet.
- For about half the price, you can make a one-time purchase of the AMRSRS’s guide “Sampling Design and Weighting for Australian Household/Consumer and Business Surveys“
- The AMRSRS does have a new online news portal, Research Life news. Some articles appear to be free and open to non-members, others are snippets with full-text only available to members. If you’re looking for a top-line understanding of the Australian #mrx scene, and willing to dig for the free gems (for example: Risk Management in Handling Personal Identifiable Information) this may be just what you need.
- Australian Market Researcher Code of Professional Behaviour
- Of course, the AMRSRS Twitter and AMRSRS Facebook pages will also keep you up to speed on happenings (though are not currently a wealth of information beyond updates on upcoming events).
- Moving on, ESOMAR also has a Market Research in Australia Country Overview
Twitter Users to Follow for Australian Insights:
- @BDRCAustralia – BDRC Australia is an Australian boutique research consultancy.
- @ADMA – ADMA is Australia’s largest Association for Data-driven Marketing & Advertising. We protect, support & champion excellence in data-driven marketing& advertising
- @SueCollettTHN – Director of The Human Network – the Australian specialists in market research recruitment.
- @elissa_molloy – CEO of the Australian Market & Social Research Society (AMSRS)
- @ColmarBruntonAU – Colmar Brunton is Australia’s largest independent ad-hoc market research agency.
- @TNS_Australia – For 50 years we have supported Australian businesses, governments & community groups with the insights & strategic thinking needed to make innovative decisions.
- @AMI_Marketing_ – The Australian Marketing Institute is the professional association for marketers.
- @emmainsights – emma™ is Australia’s cross-platform audience insights survey, enabling media agencies to paint richer consumer portraits with total confidence in the data.
In addition to following/reading to get up to speed, consider getting active. Groups like the Best Practices Market Research Asia Pacific group on LInkedIn can be a wealth of information. Request to join, browse the conversations and ask your own question!
Good on ya, mate! Getting your feet wet with some context on the Australian Market Research industry should give you the confidence to move forward with your next quantitative research study focused on the Aussies.
If you’re looking for on online sample provider to help you reach the right Australian respondents, we’re here to help with our recently expanded online sample reach in Australia.