7 Ways You Can Benefit from Our Online Sample and Fieldwork Solutions.

7 Ways You Can Benefit from Our Online Sample and Fieldwork Solutions.

Since setting up shop, RFG have surfed the fast-paced waves of MRX industry change.

Today, as trends like Automation, AI, and VR, continue to transform how tech-savvy people share their insights, we believe researchers not only need rich, quality sample, but they need it from a sample and fieldwork solution that oversees the lifecycle of their online survey.

RFG should be that supplier! Not only do we provide reliable, quality online sample. We also offer industry standard Survey Programming services to optimize the surveys you use to gather the sample you need.

Here are seven awesome ways our full online research offering can benefit you.


You’ll get quality, representative data, you can trust with your life.

Whether you need quality sample, and/or Programming and Host features, we’ve got your back. Our programmers are licenced in Decipter by Focus Vision, Confirm It, and LimeSurvey, and more. They’ve perfected sophisticated targeting functionality that validates the suitability of each and every respondent, before they can interact with your survey.

And with 22 million potential respondents dotted across 13 countries, you’ll capture insight from the target audience you need, no matter how niche!

The respondents you target will more openly share the insight you need.

We know from experience that every client has different survey requirements. We also understand that a great survey experience boasts quality respondent data. Using innovative, interactive components like text highlighting, virtual shopping carts, and magazine covers, our surveys stimulate the right respondents at the right time; they also increase engagement, improve participation, and counter survey fatigue.

This means the insight you get via RFG is spotlessly clean, all accurate, and completely unbiased. Which frees up more time for other tasks that resurface constantly on your lengthy list of to-dos.

The MRX migraines you experience will be a thing of the past.

There’s huge time, cost, and administrative effort, involved in dealing with one company for sample, and another for Survey Programming services. If you work with RFG, there’s no longer a need; because we take care of everything!

No longer do clients have to pay a separate company to manage the development and lifecycle of surveys. From Programming, Hosting, Data Collection, Data Processing, and Data Delivery, we see your surveys from ideas on a page right through to live surveys yielding awesome insight. This means you’ll have one point of contact at RFG, who’ll go to the end of the earth to manage your projects, saving you time and money.

Respondents using mobile devices will think you’re awesome.

Our surveys are considerate of respondents using mobile phones. Rigorous in-field survey checks ensure only those using compatible mobile devices are selected and optimized for your survey.

This means your surveys can be completed by the right respondents, at the right time, as they go about their daily business.

You’ll never have to enlist the help of an expert to crunch numbers.

We know first-hand how stressful it can be to juggle the many responsibilities of a market researcher. With our full online service, you’ll have uninterrupted access to industry-leading tools that help you tabulate and visualize your sample. Our experienced data processing team has experience with a variety of tools and software packages, including SPSS, Quantum, MS Access, and MS Excel.

Using tables, charts, OE coding, and custom data reports, you’ll not only get quality sample, but intuitive tools that’ll help you formulate insights, calculate statistics, and plan your best next steps.

You’ll have access to a range of professional localization services.

RFG surveys aren’t just available in English. If you’ve got project requirements to present a survey in other languages, we’ve got the industry experience in the localization of digital content. And this is something we’re happy to take care of.

This means your surveys (and your data) isn’t pigeonholed to one audience. Which means the representative data you need for a specific study isn’t affected whatsoever as a result of misinterpretation.

The sample you need will be of the best quality you’ll find.

We know first-hand that messy sample littered with biased results costs you more time and money. That’s why we’ve devised a three-tier quality standard known as, ‘The Three Pillars of Quality Sample’.

This means that when it comes to needing consistent, quality data, we’ve got the capabilities in place to source responsible respondents more trustworthy than your childhood friends. And you don’t have to burn time and money scrubbing clean the data you pay for.

At RFG, we know that quality people, plus quality service, equals quality sample.

We can bring you full service and sample with a smile, and cater to your every quantitative research need.

Want to know more? Get in touch now!

WIRe Summer Webinar Series 2018

WIRe Summer Webinar Series 2018

WIRe’s Summer Webinar Series never fails to impress with interesting sessions that really capture and inspire the audience. This year did not disappoint with these three very exciting topics:

  1. Gaining Momentum into the Future: Trends and Innovations in MRX
  2. Taking the Lead: Propelling Visibility in your MRX Career
  3. The Art of Negotiation: Using Persuasion to Propel Your Career Forward

In case you missed one, WIRe have recordings of all three of their exciting webinars on their website, here is a useful link:

We are proud to support, and be members of, an organization that champions diversity and equips women with the skills they need to boost their professional career! If you would like to hear more about what we do to make the world a better place, through our 1 for 1 donation model, then you can read about it on our website or SAY HI!

Five Innovative Ways RFG Are Staying Ahead of Fast-Paced MRX Change

Five Innovative Ways RFG Are Staying Ahead of Fast-Paced MRX Change

The next time you’re shopping at the mall, take a look around. How many sharp-dressed market researchers, armed with with perfect pitches and coloured clipboards, do you see?  

As insight-driven organisations embrace trends and innovations such as Artificial Intelligence, Automation, and VR, MRX is moving faster than an everyday Twitter feed.

At RFG, we’ve kept up with the momentum to better understand customers and stay ahead of fast-paced change.

Here are the five innovative ways we’re embracing new trends and innovation in MRX right now.



We’ve developed a unique, respondent-friendly means of engagement

Our Hybrid Methodology encourages respondents to engage with interactive surveys via mobile, social, apps, games, and reward sites. This equips our clients with a greater representation of the online population they’re targeting.

Before being presented with surveys, every respondent must opt-in, accept our Terms & Conditions and Privacy Policy, and pass our quality checks.


We’ve devised a three-tier quality standard to ensure quality sample

We don’t expect clients to spend time and money scrubbing clean the sample they pay for. Our Three Pillars of Sample Quality standard alleviates the headaches caused by sourcing quality data, and ensures clients get accurate, representative sample for their buck.

We know that quality people, plus quality service, equals quality sample. And when a client chooses to have us program and host their survey, features like Straight Liner Checks and Trap Questions ensure only happy, representative audiences share their insight.


We’ve adopted an incentive model that ensures everybody wins

Not only does every project clients launch via RFG deliver valuable insights. Every time a respondent completes a client’s survey via RFG, not only do they get a personal reward. A charitable donation is also made by us on their behalf.

One complete at a time, our 1 for 1 incentive model has been with us since we started five years ago. As of 2016, 100% of all donations currently go to our singular charity partner, Action Against Hunger.


We’re embracing all new waves of automated, technological change

Be it asking a mom to take a survey about baby milk on a home smart device, like Alexa, or prompting college students to give their answers to questions via VR headsets, we are always thinking about ways to stay in-tune with future, automated technologies.

Using technologies such as Digital Fingerprinting, GEO-IP Validation, and SecureGeoIPour platform weeds out wasted sample, reduces fraudulent respondents and survey abandonment, and ensures perfect respondents are ready to share insights at the time clients need them.


We’re supporting clients on their quest for quality, automated sample

We know first-hand that clients are actively seeking more efficient means of buying quality sample. On request from our clients, we developed an intuitive DIY Sample Buying tool as a better way to serve them.

Our always-on, do-it-yourself sample buying portal, The Sample Place, gives users complete control over their own sampling process. Intuitive and automated solution, the solution amplifies the research process, equipping users with innovative tools they can use to better organize their specifics.

The Future of MRX is Here!

By keeping in-tune with the latest emerging technologies, we position ourselves firmly as a leading innovator in the global MRX marketplace.

As people worldwide continue to welcome technological change into every aspect of their lives, there’s never been a better opportunity to embrace change, and new trends and innovations.

Be the positive change for your organisation and clients today!

If you’re looking to stay afloat in the deep sea of fast-paced MRX change, we’ve got your back!

Top 10 Awesome Reasons to Join Team RFG

Top 10 Awesome Reasons to Join Team RFG

Here at Research For Good, we live by the mantra that providing a faultless, first-class service is just as important as collecting quality sample.

Everyone and their dogs know we love our customers. But we love our employees just as much.

Without blowing too hard on our trumpet, we’ve put to paper the Top 10 Awesome Reasons why being a member of the RFG family is the greatest thing since sliced bread.

Join Team RFG #1
We set out daily to help others worldwide.

Our tireless work ethic helps ensure we remain one of the world’s leading sample providers. The more we can fine-tune our services – the more cash we can donate to our charity partner.

Join Team RFG #2
We’re a completely flat organisation.

Employees at RFG don’t nervously present their hard work to number-crunching executives. Every day, we sit together as one and put trust in Autonomous Workflows to help nurture our concrete business processes.

Join Team RFG #3
We’re growing at a faster rate than Rhubarb Stalks.

Since our small-scale but ambitious beginnings, we’ve become a respected offering – generating millions in annual turnover. We’ve got big plans to diversity our product offering – and there’s never been a better time to join us.

Join Team RFG #4
We’re a bunch of all-round awesome people.

Our employees make up a completely transparent, rock-solid team. From consulting, sales and marketing, customer service, or software development – we take huge pride in being a friendly, multi-disciplined workforce.

We welcome minimalism with arms wide open.

We strive for efficiency in every aspect of the business. There’s no unnecessary paperwork, red tape bureaucracy, or nasty office politics here. If you’re goal-orientated and interested in helping better our global processes – get in touch.

Join Team RFG #5
We’re making huge positive change worldwide.

Since day one, we’ve remained loyal to our founding principle – to make a donation for every survey complete. Since 2016, 100% of all donations go directly to Action Against Hunger – a charity committed to ending child deaths caused by hunger and malnutrition.

Join Team RFG #6
We’re a flexible, self-managing team.

Our flexible ethos helps everyone achieve a happy work-life balance. Assuming you’re hitting your targets and doing the job you’re paid for – it’s up to you to manage your daily workload here.

Join Team RFG #7
Join Team RFG #8
We work on awesome projects.

Our clients ask interesting questions of our respondents every single day. From busy moms who live on microwave ready meals, to all-night teenage gamers, we’ve connected thousands of clients with the exact target populations they request, in order to solve interesting business problems and help make the world a better place.

Join Team RFG #9
We’re very proud of our entrepreneurial spirit.

We’ve been in business since 2012. Today, we’re still just as nimble and responsive to fast-paced market demand as we were during our start-up days. We persevere through challenges, and make smart decisions based on our industry expertise.

Join Team RFG #10
We reward employees with more than an attractive salary.

Because RFG employees are generous with their efforts and ideas, we reciprocate with exciting career progression opportunities and job perks. With focus on becoming the world’s leading sample provider, we’re looking for awesome individuals to join the team.


If you’re looking for an awesome career in Market Research – then look no further.

Send us your CV today!

RFG’s Three Pillars of Quality Sample

RFG’s Three Pillars of Quality Sample

“The kids need new school shoes.”

“I’ve got my sights on a case of ice-cold Bud Light today!”

“We’ve gotta get groceries at the store.”


Did you know? An estimated 71% of consumers shop with a definitive to-do scenario in mind.

For online Market Researchers, “We need consistent, high-quality sample”, is an everyday to-do.

When companies invest their hard-earned money on sample – they expect to get accurate, quality data for their buck. Not messy sample littered with biased results, that essentially costs more time and money.

Here at RFG, our experts have felt first-hand the tension headaches caused by sourcing quality data.

That’s why we’ve devised a three-tier quality standard referred to internally (until now!) as, “The Three Pillars of Quality Sample“.


Quality Sample Is Our Thing

In the world of market research, accurate, quality data is everything. It ensures the quality of results, quality findings, and quality recommendations.

According to the International Data Group, the self-proclaimed “#1 Tech Media Company in the World”, poor data quality is one of modern-day marketer’s primary concerns.

That said, we don’t expect our clients to spend any time scrubbing clean the data they pay for, before they can use it. For us, perfectly validated data walks hand-in-hand with our service.

The Three Pillars of Quality Sample are structured like so.

Pillar One: Automation
Pillar Two: Process
Pillar Three: Tools


Pillar One: Automation

RFG three pillars automation quality

A comprehensive suite of counter-fraud measures to keep sensitive data on lock-down, eliminate fraudulent respondents, and reduce survey abandonment.

We’ve utilised smart, automated technologies that match good respondents with the right surveys, at the right time.

Our purpose built, in-house proprietary platform ensures that only engaged and highly-qualified respondents can enter your survey. The platform weeds out wasted sample and ensures the best respondents for your survey are online and ready to share deep insights at the time you need them.

Including, but far from limited to, Proxy Survey Detection, Digital Fingerprinting, IP Filtering, and SecureGeolP ™, and GEO-IP Validation.

Contact Us for information on our Fraud Prevention Technologies.

Pillar Two: Process

A Swiss Army-esque series of processes that enable us to eliminate respondent enervation, and ensure our industry knowledge of survey best practices is shared with our customers.

Our team are educated and experienced in all avenues Market Research – providing quick but effective solutions to research-related questions or hiccups.

We’re well-versed in ideal respondent identification processes that match our screening criteria. This optimises our sample to meet the needs of the research project. We also proudly partner with our clients and provide them with survey optimisation feedback before, during and after each project. This ensures the highest quality respondents are participating in the highest quality surveys.

But that’s not all. We continually monitor respondent feedback collected at the end of each survey, to ensure respondents are happy. Because we know from first-hand experience that engaged and appreciated respondents provide the best insight.

Contact Us for more information.

rfg three pillars process quality

Pillar Three: Tools

RFG three pillars tools quality

A collection of error-prevention tools that work around the clock to correct and minimise any errors or impact on survey results – minimising sample bias and maintaining research integrity.

Including, but far from limited to, balanced starts, balanced completes, nested quotas, device type recognition, and more.

If a client also chooses to have RFG program and host the survey – they’ll benefit from features such as Soft Launch Data Checks, Straight Liner Checks, Speed Checks, and Trap Questions.

Contact Us for information on our Data Validation & Cleaning Practices.

Data Integrity Achieves Deep Understanding and Insight

According to ezlytix.com, world-renowned researcher – Arthur Nielson – said the following quote almost 60 years ago.

In analytics, the price of light is less than the cost of darkness”.

Today, in the world of Market Research, his every word holds just as much value.

We know from experience that 99% of all respondents are good, well-intentioned people. Completing surveys not just for coupons and in-game upgrades – but with genuine intention of helping others who can benefit from just a few minutes of their time.

That said – on the scale of a global survey, the remaining 1% of “bad” respondents doesn’t seem like much of an influence. But it takes just 1% of bad data to skew sample and deem survey campaigns more useless than a wooden frying pan.

When it comes to consistent, quality data, you can rely on RFG to source good, responsible respondents more trustworthy than your childhood friends.

Because quality people, plus quality service, equals quality sample.

We’ll safeguard the quality data you need with our lives!