The outbreak of COVID-19 has forced many of us into a state of confusion with the heavyweight of the unknown. Yet, with our industry’s incredible power, we can get closer to understanding consumers and how the pandemic has been impacting their daily lives, for the better, and the worse. 

The following report asks four new questions to our sample of 1,000 U.S. respondents: 

1. Are you using your time during social distancing for learning/refreshing your career skills?
2. What types of learning experiences are you focusing on during social distancing?
3. Which best describes what “getting back to normal” will mean to you after the COVID-19 outbreak is over?
4. Has the incidence of ordering things online and having them delivered to your home increased, decreased, or remained the same since COVID-19?

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 To deliver a top-line view of how Americans feel about traveling currently, and in the post-COVID-19 world, our third report has been compiled from the questions submitted by AT&T, Biltmore, and EHI. 

View the report to find out how 1,000 Americans, aged 18+, responded to the following four questions:  

1. What needs to happen for you to feel comfortable traveling again?
2. When travel and lockdown restrictions related to the spread of Coronavirus are lifted, how likely are you to avoid public transportation/ride-hailing and look for alternate transportation options?
3. Which of the following best describes the leisure trips you’re most likely to take when travel and lockdown restrictions are lifted, and leisure travel resumes? 
4. Will you continue to work from home once the pandemic is over, or do you want to go back to the office (assuming you can choose)?

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With most of our daily routines rattled and brought to a stand-still since the outbreak of COVID-19, for many of our partners and peers, it has never been more important to get a grasp on the reactions and views felt by consumers. 

Continuing with our COVID-19 mini-series, asking you to share with us the topics and questions that matter most to you, this week, we’re releasing our second report with questions from Rabin Research, Waves Research, Paragon Media Strategies, and Byron Media. 

Reaching an audience of 1,000 US respondents, we posed these four questions: 

1. When do you feel it will be safe to resume activities like going to a restaurant, to a movie theater or sporting event?
2. Do you feel your government is treating you like an adult in terms of how they are communicating with you?
3. Are people in your area generally more or less friendly since the beginning of the Coronavirus?
4. How have your local radio station listening habits changed during the COVID-19 crisis?

Download our easily digestible report to find our top four notable takeaways, as well as learning how males and females differ in their thoughts.

Interested in finding out if COVID-19 has put a financial strain on people’s lives, or if they have been able to save more than usual? We’d love for you to get involved with our next report! If you have any questions that you want to be answered, and want us to feature in our next campaign, Say Hi!

If you’re stepping into unknown territory, or unsure of where to begin, we’ve put together 13 questions that you should ask to enable you to get the best possible sample partner for you and your project. Check out our downloadable file below!

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COVID-19 is causing a pivotal shift in consumers’ behavior; from changes in their current purchasing habits right through to their decisions going forward into the post-COVID-19 world. For us, and many in our industry, we’re in a significant position to be able to reach out and to understand the thoughts, fears, and hopes to guide us through this extraordinary time.

As part of RFG’s mission to help better understand humans, we offered our friends in the industry the opportunity to share with us the one question that they would like answered as a method to get a glance at the moving sentiments that are being seen currently due to the pandemic.

Receiving questions from the teams at Delve Research, Endeavor, Penn Mutual, and RPA, we asked a sample of 1,000 US respondents the following 5 questions…

1. Has the quality of your sleep changed since the arrival of Coronavirus?
2. What are you anxious to resume attending/visiting once this pandemic is behind us? 
3. What has COVID-19 caused you to do?
4. Since the outbreak of the new Coronavirus (COVID-19), do you feel CLOSER to, or MORE connected, with any of the following? 
5. Since the outbreak of the new Coronavirus, do you feel more DISTANT from, or LESS connected, with any of the following?

Download the report to find the full set of results, and to receive the key takeaways found from their responses!

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