Time and COVID-19

Time and COVID-19

At present, we have more time than we ever would have anticipated as a result of government guidelines surrounding COVID-19 as many of us practice self-isolation at home alone, or with family or friends. 

As part of our weekly series digging into the impacts, and trends that we’re seeing as a result of COVID-19, we asked 1,000 respondents aged 18+ about their pastimes during these unprecedented times, and if they will keep them up when policies have been lifted. To do so, we asked the following three questions…

  • As a result of staying home, have you taken up, or done more than usual of the listed activities?
  • Have you subscribed to any additional entertainment streaming services?
  • Which of the activities previously mentioned do you plan to continue when government policies around COVID-19 have been lifted?

Below we reveal the top 5 pastimes from our study, but for the entire breakdown showing how males and females compare, as well as our key takeaways, download the full report!

1. Watching films: Coming in at first place with the majority of respondents, we found that 60% of respondents are spending their time watching more films than usual; the highest selected pastime among both males and females at 61% and 59% respectively.

2. Connecting with friends/family: From the results, it showed us that just shy of half of the respondents are using their time to reconnect with others at 49%. Interestingly, we found that it is females who are using their time more so for this, with a 10% difference in males using their time similarly.

3. Reading/listening to books: Thirdly, at 44% we found that respondents are spending their time reading or listening to books/audiobooks.  

4. Physical activity: 43% of Americans have taken up additional exercise regimes as a result of self-isolation, again slightly more common among females specifically.

5. Exploring new apps: Among males and females, this was the closest answer in terms of similarity of responses, with 43% in total exploring new apps to occupy themselves while staying at home.

Want to know how you can make a difference with your time right now? We have put together “5 Good Choices” that you can make that allow you to help out others on a global scale in the fight against this virus. What’s better – these 5 Good Choices require as little effort as switching over your search engine! Read them here.

 

Enter your details below to receive the Time and COVID-19 report, and share a COVID-19 question to be featured in an upcoming study!
As part of our series, we want you to tell us the one COVID-19 related question that you want to be answered! Let us know in the form below your question, and we’ll ask 1,000 respondents (Gen Pop) on the house!





    Your email will also be added to our email list so you receive any future reports, along with RFG news, before anyone else.

    Make Good Choices

    Make Good Choices

    1. AmazonSmile

    By adding in an extra 6 characters at the beginning of your usual url, Amazon will donate 0.5% of the net purchase price of your items to a charity of your choice. Select local organizations, or those that help on a global scale and make your upcoming purchases go that bit further to support the charities that need it most right now.

    2. Ecosia

    In a recent study, we found that 52% of respondents hoped that COVID-19 would result in people taking better care of the planet. Want to make our earth that extra bit better, and make the air that we breathe cleaner? Switch your search engine from Google, Bing or Yahoo over to Ecosia. At present, the search engine has amassed over 90,000,000 trees planted simply from searching through their site – and to make it even easier you can add their extension to your browser!

    3. CharityMiles

    Government guidelines suggest one outdoor activity every day for exercise, so why not make it go even further? By downloading CharityMiles on to your smartphone (for free), you can donate to a chosen charity for every mile that you move. Currently CharityMiles partners with over 40 charities for health, children, animals, the environment, education, veterans and more.

    4. DonateAPhoto

    To date, just shy of 5,000,000 photos have been taken through the DonateAPhoto app to support over 200 charities, and it couldn’t be easier to become involved! Simply take a photo using the app, and with every photo taken (which could be of absolutely anything) they will donate $1 to the charity of your choice.

     5. Research For Good

    In our own space, we too can make an impact. From 2016, RFG has supported Action Against Hunger’s mission to end world hunger through our 1 for 1 model, and now more than ever they need additional resources! By switching your sample provider over to RFG, for every complete that passes through us, a donation will be made to Action Against Hunger. It’s that simple!

     Just last month we made another donation to Action Against Hunger worth $30,000 from the ongoing work with our partners. Learn more about our mission, and how they’re supporting the most vulnerable around the globe here.

     

    COVID-19: Silver Linings

    COVID-19: Silver Linings

    To describe COVID-19 as a big black cloud could be putting it politely. It has impacted every one of us and disrupted our daily routines in a way that if we were to think back to 6 months ago, is unimaginable. But despite our current reality and the undoubtedly negative effects that we will be faced with economically, one thing that has become apparent is our resilience as humans to find silver linings where possible.

    In the second report in our COVID-19 mini-series, we want to learn more about how as humans we’re embracing this change, and what we hope will be the lasting positive effect on the post-COVID-19 world.

    Reaching 1,000 US respondents 18+, we asked the following questions…
    1. Have you experienced any of the following positives as a result of COVID-19?
    2. As a result of COVID-19, how do you hope the world will change for the better?
    3. In reality, how do you imagine that the world will actually change for the better post-COVID-19?

    Download the full report to reveal the male/female breakdown alongside our top takeaways, or view the top-line results below!

    Asking “Have you experienced any of the following positives as a result of COVID-19?”, our results showed us that 78% of respondents have found a silver lining to the pandemic, with family time coming out on top, followed by spending time alone, and thirdly realizing the importance of good health.

    Millennial Coffee Habits

    Combining the results from questions 2 and 3, the chart below shows how respondents would hope that the world will change as a result of COVID-19, and how they think that it will change. Disappointingly, by asking “In reality, how do you imagine that the world will actually change”, we see an average decrease of 25% when compared to their hopes, excluding “I don’t hope that the world will change for the better”.

    Millennial Coffee Habits

    Understanding humans has never been more important, and as we progress to a new normal, we want to get closer to finding out the current and lasting impact that COVID-19 will have on us all. To do this, RFG will be releasing frequent mini-studies, reaching respondents to investigate various topics, but even better, we want you to collaborate with us!

    As part of our series, we want you to tell us the one question that you want answered! Want to find out how the pandemic has impacted how people will save in the future, or what their first activity will be when Government self-isolation policies have been lifted?  Let us know here, or to download our report and share you question, submit your details below! 

    Enter your details below to receive the report, and share your your COVID-19 question!





      Your email will also be added to our email list so you receive any future reports, along with RFG news, before anyone else.

      COVID-19: How Brand Messaging Impacting Purchasing Behavior?

      COVID-19: How Brand Messaging Impacting Purchasing Behavior?

      Looking through your inbox lately, you’ll find an abundance of emails updating us as consumers on how businesses will be or will not be affected by the COVID-19 pandemic. Additionally, you’ll find their initiatives and campaigns offering to help communities, support staff, and aid medical professionals in the fight against the further spread of this virus.

      Just by looking at our industry, it’s incredible to see people pulling together to share advice and guides with one another as we make our way through the current unknown. 

      So, as an enabler of human understanding, at RFG we wanted to find out just how important it is to consumers to see businesses helping others during this current crisis, and what impact that can have on their purchasing behavior and loyalty.

      The first of our COVID-19 quick-studies seen 1,000 U.S respondents aged 18+ asked the following three questions…

      • How has your purchasing behavior changed as a result of how businesses are handling their response to COVID-19?
      • What kind of messaging would you like to see from businesses across their social media/email and other media channels?
      • How do you think that your loyalty towards businesses who are helping others during COVID-19 will change?

      We’ve created a downloadable report for you to share with your peers which breaks down the results by gender, including our key takeaways! However, for a quick run-through of our overall results, check them out below! 

      Using a multi-select question, we asked: “ How has your purchasing behavior changed as a result of how businesses are handling their response to COVID-19?” 

      Notably, as seen below, over half of our respondents selected that they have not changed their purchasing behavior based on how businesses are handling their response to COVID-19.

      Millennial Coffee Habits
      Similarly, using a multi-select question, we asked: “During the COVID-19 crisis, what kind of messaging would you like to see from businesses across their social media/email and other media channels?”

      Interestingly, more respondents (albeit ever-so-slightly) are interested in hearing about how businesses are helping their staff, rather than how COVID-19 will impact them directly as a consumer.

      Millennial Coffee Habits
      Lastly, using a single-select question, we wanted to find out the lasting impact of a business’s messaging during COVID-19, and asked: “ When thinking about the future, how do you think that your loyalty towards businesses who are helping communities/staff during COVID-19 will change? 

      While 30% of respondents said that it would have no impact on brand loyalty, 64% said that it will increase!

      Millennial Coffee Habits
      Understanding humans has never been more important, and as we progress to a new normal, we want to get closer to finding out the current and lasting impact that COVID-19 will have on us all. To do this, RFG will be releasing frequent mini-studies, reaching respondents to investigate various topics, but even better, we want you to collaborate with us!

      We’d love for you to get involved and let us know the questions that you want answered. Want to know how parents are handling home-schooling? The number of times that Americans are washing their hands per day? Let us know in the form below! 

      Enter your details below to receive the report, and share any of your campaign question suggestions that you’d love us to explore!





        Your email will also be added to our email list so you receive any future reports, along with RFG news, before anyone else.

        COVID-19: A Compilation of Resources for the Insights Industry

        COVID-19: A Compilation of Resources for the Insights Industry

        While there is so much uncertainty about what is in store for us over the next coming months, one thing that has never been more clear is that our industry is filled with so much support for our peers. It’s truly incredible to see so many organizations coming together to offer their time, their complimentary resources, or their expertise and advice to help one another out. 

        With this in mind, we wanted to create a hub of these tips, guides, and insights for going-forward. Below you will find a compiled list of these resources segmented by interests that have been shared from others in our field including:

        • COVID-19 Trackers & Complimentary Research
        • COVID-19 Data
        • Best Practices, Recommendations, and Impact on the MR Industry
        • Webinars
        • Various Other Helpful Resources

        Of course, in the coming weeks, we will be expanding these lists as our industry unfolds and uncovers the insights that will shape our new normal. If you have written an article or read an interesting piece lately that you would love to share with our MR friends and colleagues, please Say Hi! We would love to hear from you!

        Insights In The Time Of Covid-19

        Insights In The Time Of Covid-19

        Life and business today is so vastly different from how it was just weeks ago, it’s hard to conceive of all of the change. For the insights industry, now is our time to rise to the challenge and help guide our clients, our businesses and our countries through these uncharted waters. We are uniquely positioned to understand what is happening, and how citizen’s mindsets are shifting, day by day, if not hour by hour. The advancement of technology in #mrx over the past few years have set our industry up to be well-positioned to execute in these virtual and remote times. F2F needs to be done online? There are tools for that. Entire project management team working from home? We’ve got a #mrx project management platform for that. Online Focus Groups, access to consumers where they are spending their time online – even if they haven’t joined a panel – not a problem. The how of execution needn’t be your worry. (and we’ve a post with a huge compilation of industry recommendations of best-practices in this time of change).

        However, most importantly, this is our time to add tremendous value to businesses going into overdrive to stay alive and thrive. Should you be doing research right now? YES. But with one caveat – be a human.

        Remember, whether conducting online qual, online surveys or other means of data collection, you’re talking to humans. You’re asking them for something (their data/opinions) in a time where their mental headspace is likely already full with work (for those fortunate enough to still be working), maybe managing children & homeschool during this time, the economy and their personal health and the wellbeing of friends and family. Treat them with grace, understanding, compassion. Be curious in a way that shows consideration and demonstrates your TRUE desire to help.

        The human ingenuity and ability to adapt and innovate in a time of crisis continues to astound and inspire me each and every day. Thought you had a brick and mortar business – suddenly you’re in e-commerce and killing it with the community you’ve built who want to support YOU. My massage therapist now sources pain relief bath salts and tinctures to be delivered to client’s homes and offers 30-minute phone sessions to help with at-home pain & stress management. Suddenly, every parent is a novice homeschooler realizing what BIG ENORMOUS shoes of their children’s teachers they’re attempting to fill.

        We will not be the same on the other side of this pandemic, and the optimist in me holds firmly to the belief that we will be the better for it. Insights professionals YOU have the unique position to bring light and understanding, calm and solidarity to the collective psyche as you guide business stakeholders through transitions they were not prepared for and show them how it is in their best interests to truly care for and support their consumers. Please, run that tracker, pivot that F2F study to online, add a few questions about COVID-19 impact and economic situation changes. But please don’t forget your humanity in the process. This is our collective opportunity to use our powers of insight and understanding for the greater good.

        We’ve put together a list of helpful resources from the MR industry to help navigate through COVID-19 and the impact on our space.