From cleansers to toners, and foundations to concealers, the list of products in the beauty industry seems never ending. But what are the key products that women like to buy, and how much are they spending?
We asked 1,000 women from 4 age groups (Gen X, Millennials, Gen Z and Baby Boomers) the following 4 questions…
- From the options, which beauty products do you enjoy buying the most?
- What is your biggest influence when purchasing beauty products?
- How do you purchase beauty products most often?
- How much would you spend a month on beauty products (Makeup, skin, hair, perfume etc.)?
See below for a quick glance at the top-line results,- or to get the full report including how each age group voted, download the whitepaper.
What’s more enjoyable to buy…hair care, make up or skin care? We wanted to know! By asking “which beauty products do you enjoy buying the most” we found the most popular type of products with 41% is make up products.
From social media to samples, the beauty industry influences us from different angles By asking “What is your biggest influence when purchasing beauty products?”, we found that 19% said that it is ‘in-store’.
We asked “how much would you spend a month on beauty products” and interestingly, we found that from the 1,000 females asked 32% spend $50 or over!
Whilst online shopping is rising, interestingly we found that 20% of females opted for online when we asked “how do you purchase beauty products most often?
Get the full results, showing the beauty buying habits and preferences of female Millennials in comparison to Gen X, Baby Boomers and Gen Z by downloading the white paper below now.
Need to reach females with an interest in beauty or another audience, no matter how niche, we can help! Say Hi to speak to one of our hands-on and experienced team. They are ready to get your products started now.