Good To Know

News, Information and Goodies to Keep You In The Know About Research For Good and the MR Industry

U.S Superstitious Beliefs

A superstition is defined as a "belief that is not based on reason or scientific thinking and that explains the causes for events in ways that are connected to magic". In the spirit of Halloween, we're unraveling the spooky (and not-so-spooky) superstitious beliefs of...

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Female’s Clothes Buying Behavior

How often do you indulge in a spot of retail therapy? When you fancy a splurge on the latest seasonal trends? Or is the idea of shopping and trying out clothes your idea of a nightmare?  We asked a group of women about their clothes spending and purchasing habits to...

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Millennial Fast Food Eating Habits

As RFG’s tribute to National Cheeseburger Day on September 18th 2019, we wanted to investigate the fast food eating habits of U.S. millennials to learn more about how they spend, and their consumption frequency.  With a 50/50 split of millennial males/females, we...

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July Perfect Time To Talk Trackers

There has never been a better time to talk trackers than right-now... literally - right now! We propose July as Tracker Month - why? Easy... here are 5 Reasons July is the perfect month to start talking about Trackers with potential new (and current) sample...

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Is TV Becoming The New Radio?

Did you know that 4 out of 5 Americans use their mobile/tablet while watching TV? In our newest study we explore the frequency that people will use their phone/tablet while watching the small screen, what drives them to switch their attention over to use it, and if...

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Traits and Life Satisfaction: US & Canada

The final phase of our three part study with Narrative Research is here! If you’ve been keeping up with our joint study, you’ll know that we’ve teamed up with Narrative Research to take a look into the personality traits of Americans and Canadians, and their life...

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Moms Spontaneous Spending

How we spend our money tells us a great deal about our habits, interests and our priorities. Which is why we can never seem to get enough insights into how much pet owners will spend a month on their pets, or how much men will spend on their next family car. But what...

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