Good To Know

News, Information and Goodies to Keep You In The Know About Research For Good and the MR Industry

July Perfect Time To Talk Trackers

There has never been a better time to talk trackers than right-now... literally - right now! We propose July as Tracker Month - why? Easy... here are 5 Reasons July is the perfect month to start talking about Trackers with potential new (and current) sample...

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Is TV Becoming The New Radio?

Did you know that 4 out of 5 Americans use their mobile/tablet while watching TV? In our newest study we explore the frequency that people will use their phone/tablet while watching the small screen, what drives them to switch their attention over to use it, and if...

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Traits and Life Satisfaction: US & Canada

The final phase of our three part study with Narrative Research is here! If you’ve been keeping up with our joint study, you’ll know that we’ve teamed up with Narrative Research to take a look into the personality traits of Americans and Canadians, and their life...

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Moms Spontaneous Spending

How we spend our money tells us a great deal about our habits, interests and our priorities. Which is why we can never seem to get enough insights into how much pet owners will spend a month on their pets, or how much men will spend on their next family car. But what...

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Gen Z: A Typical Day In Their Life

Recently we looked at a typical day in the life of a millennial, finding out their sleeping patterns, their eating habits and their personality traits. But what about the generation that succeeds them? Gen Z (born between 1995 and 2012) are becoming increasingly...

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5 Reasons to Partner With RFG

Throughout the years we’ve established what’s important to our clients to make sure that we’re at the top of our game when it comes reliability, responsiveness and really awesome data! It’s those years of experience of listening, adapting and innovating that makes us...

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Canadian Traits and Life Satisfaction

Last month alongside Narrative Research (formerly Corporate Research Associates) we released the first report of our three-phase study which looks at the personality traits and life satisfaction of both the U.S and Canada, and how they compare.  If you missed our...

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Attitudes to Social Media Advertising

Have you ever scrolled through your Instagram, Twitter, or Facebook feed and counted the number of ads to non-paid posts? We did, and for every 5 non-paid posts on Instagram we were greeted with 1 advertisement. That's a lot of ads - and with these platforms showing...

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