Good To Know

News, Information and Goodies to Keep You In The Know About Research For Good and the MR Industry

Gen Z: A Typical Day In Their Life

Recently we looked at a typical day in the life of a millennial, finding out their sleeping patterns, their eating habits and their personality traits. But what about the generation that succeeds them? Gen Z (born between 1995 and 2012) are becoming increasingly...

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5 Reasons to Partner With RFG

Throughout the years we’ve established what’s important to our clients to make sure that we’re at the top of our game when it comes reliability, responsiveness and really awesome data! It’s those years of experience of listening, adapting and innovating that makes us...

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Canadian Traits and Life Satisfaction

Last month alongside Narrative Research (formerly Corporate Research Associates) we released the first report of our three-phase study which looks at the personality traits and life satisfaction of both the U.S and Canada, and how they compare.  If you missed our...

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Attitudes to Social Media Advertising

Have you ever scrolled through your Instagram, Twitter, or Facebook feed and counted the number of ads to non-paid posts? We did, and for every 5 non-paid posts on Instagram we were greeted with 1 advertisement. That's a lot of ads - and with these platforms showing...

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Attitudes to Recreational Marijuana Use

Whether you’re for, against or undecided on the legalisation of marijuana, there’s no escaping the topic in the U.S. right now. So for our recent study we asked a sample of U.S. respondents living in states where it's not currently legal for recreational use about...

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A Day in The Life of A Typical Millennial

Millennials… their habits, attitudes and behaviours are increasingly being put under the microscope, and we can’t get enough of learning more about them!   So, to get a picture of their lifestyle, we wanted to see what a typical day in the life of a millennial looked...

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Personality Traits and Life Satisfaction in The U.S.

We regularly study traits that makes brands great, but what about the traits that make people great? As part of a three part study, we teamed up with Corporate Research Associates to better understand personality traits and life satisfaction in the U.S. and Canada,...

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U.S. Breakfast Eating Habits

Did you know that just over a quarter of Americans are willing to spend over $10 for breakfast at a café? With the celebration of Waffle Day this week, we took the opportunity to find out more about U.S. breakfast eating habits to not only find just how popular...

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Quirks Brooklyn 2019 Recap

This month our very own Client Development Associate Katelyn Jones attended The Quirks Event in Brooklyn. Following on from our previous soundbite discussing how to make the most of conferences when you're not attending, Katelyn joined RFG's Co-Founder Baillie...

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Online Banking Security

Did you know that 69% of online banking customers are in some way worried about their financial institute's online security? That's just one takeaway that we learned from our latest mini-study... In the study below, find out how age affects: How worried online banking...

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Millennial’s Shoe Buying Habits

Revenue in the U.S. footwear market amounts to £85.9m in 2019, with an expected increase of 2.6% annually to 2021. So, with millennials on track to reach a disposable income of $1.4 trillion by 2020, for our latest mini-study we wanted to find out more about their...

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