Good To KnowNews, Information and Goodies to Keep You In The Know About Research For Good and the MR Industry
Happy New Year! Between GDPR, AI, and the array of mergers and acquisitions that happened in 2018, it’s been an interesting year for the market research industry. With the new year, RFG’s co-founders Baillie Buchanan and Sean Case took the opportunity to...read more
With Christmas just 2 weeks away, the busiest shopping period of the year is officially in full swing. So in-between gifts and decorations, the household’s primary financial decision maker has a lot on their turkey-filled plate. For our festive themed study, we wanted...read more
Throughout the years, we’ve remained passionate about research, sample, actionable insights, and having a social impact. We’ve also participated at countless conferences, and interacted with thousands of research buyers and customers. It’s this consistent...read more
New year, new car. That’s the view of 35% of respondents from our latest study who are intending to purchase a car between January to March ‘19. But what’s the driving factors leading them to make a purchase, and how much are they planning to spend? To find out men’s...read more
With a bucket of popcorn at the cinema or at home with friends, at RFG we have our favourite way to watch movies, but how does movie watching habits compare across generations? We wanted to delve a little deeper into the movie watching habits of Gen Z, Millennials,...read more
Whether it’s red velvet, carrot or a classic Victoria sponge, November 26th is a day that’s dedicated to celebrating the sugary satisfaction of cake. At RFG, we wanted a slice of the action and decided to run a study to investigate who has the sweetest tooth between...read more
Black Friday; a day often compared to Marmite - you either love it or hate it. So, as shoppers are gearing up for a day of spending and deal hunting, we wanted to find out how age impacts their purchasing habits ahead of November 23rd. To compare 4 age groups, we...read more
Last month, our co-founder and CRO had the pleasure of speaking with Jamin Brazil from Happy Market Research Podcast. In the episode, they spoke about how you can connect revenue growth with market research, along with delivering social benefit with a...read more
If you’re celebrating Thanksgiving you may have thought about what sides you’re having with your Turkey, or if you’re tuning in for the parades. However, before getting to the good stuff, there is the task (for some) of travelling. To gain insight into Thanksgiving...read more
Halloween; a day that’s celebrated widely across the world and famous for candy apples, pumpkins, and dressing up. But how much are we spending during the holiday? Asking 1,000 mothers, with a breakdown of 200 per age group (18-25,26-35, 36-45, 46-55 and 56 and over)...read more
Since setting up shop, RFG have surfed the fast-paced waves of MRX industry change. Today, as trends like Automation, AI, and VR, continue to transform how tech-savvy people share their insights, we believe researchers not only need rich, quality sample, but...read more
With the midterm elections vastly approaching, we wanted to delve a little deeper into how generations differ in their views when it comes to voting. Based on a study across U.S.A with respondents from Gen Z, Millennials, Gen X and Baby Boomers, we asked the...read more
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