Good To Know

News, Information and Goodies to Keep You In The Know About Research For Good and the MR Industry

Market Research Recap 2018

Happy New Year! Between GDPR, AI,  and the array of mergers and acquisitions that happened in 2018, it’s been an interesting year for the market research industry. With the new year, RFG’s co-founders Baillie Buchanan and Sean Case took the opportunity to...

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Christmas Spending 2018

With Christmas just 2 weeks away, the busiest shopping period of the year is officially in full swing. So in-between gifts and decorations, the household’s primary financial decision maker has a lot on their turkey-filled plate. For our festive themed study, we wanted...

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Top 3 Challenges for Research Buyers

Throughout the years, we’ve remained passionate about research, sample, actionable insights, and having a social impact. We’ve also participated at countless conferences, and interacted with thousands of research buyers and customers. It’s this consistent...

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Men’s Upcoming Car Purchasing Expectations

New year, new car. That’s the view of 35% of respondents from our latest study who are intending to purchase a car between January to March ‘19. But what’s the driving factors leading them to make a purchase, and how much are they planning to spend? To find out men’s...

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Movie Watching Habits

With a bucket of popcorn at the cinema or at home with friends, at RFG we have our favourite way to watch movies, but how does movie watching habits compare across generations? We wanted to delve a little deeper into the movie watching habits of Gen Z, Millennials,...

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Millennial Cake Eating Habits

Whether it’s red velvet, carrot or a classic Victoria sponge, November 26th is a day that’s dedicated to celebrating the sugary satisfaction of cake. At RFG, we wanted a slice of the action and decided to run a study to investigate who has the sweetest tooth between...

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Who Will Be The Big Spenders on Black Friday?

Black Friday; a day often compared to Marmite - you either love it or hate it. So, as shoppers are gearing up for a day of spending and deal hunting, we wanted to find out how age impacts their purchasing habits ahead of November 23rd. To compare 4 age groups, we...

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Men VS Women: Travelling at Thanksgiving

If you’re celebrating Thanksgiving you may have thought about what sides you’re having with your Turkey, or if you’re tuning in for the parades. However, before getting to the good stuff, there is the task (for some) of travelling. To gain insight into Thanksgiving...

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Mother’s Halloween Spending Habits

Halloween; a day that’s celebrated widely across the world and famous for candy apples, pumpkins, and dressing up. But how much are we spending during the holiday? Asking 1,000 mothers, with a breakdown of 200 per age group (18-25,26-35, 36-45, 46-55 and 56 and over)...

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Midterm Elections 2018. Who will be voting?

With the midterm elections vastly approaching, we wanted to delve a little deeper into how generations differ in their views when it comes to voting. Based on a study across U.S.A with respondents from Gen Z, Millennials, Gen X and Baby Boomers, we asked the...

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