Good To Know

News, Information and Goodies to Keep You In The Know About Research For Good and the MR Industry

Is TV Becoming The New Radio?

Did you know that 4 out of 5 Americans use their mobile/tablet while watching TV? In our newest study we explore the frequency that people will use their phone/tablet while watching the small screen, what drives them to switch their attention over to use it, and if...

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Traits and Life Satisfaction: US & Canada

The final phase of our three part study with Narrative Research is here! If you’ve been keeping up with our joint study, you’ll know that we’ve teamed up with Narrative Research to take a look into the personality traits of Americans and Canadians, and their life...

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Moms Spontaneous Spending

How we spend our money tells us a great deal about our habits, interests and our priorities. Which is why we can never seem to get enough insights into how much pet owners will spend a month on their pets, or how much men will spend on their next family car. But what...

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Gen Z: A Typical Day In Their Life

Recently we looked at a typical day in the life of a millennial, finding out their sleeping patterns, their eating habits and their personality traits. But what about the generation that succeeds them? Gen Z (born between 1995 and 2012) are becoming increasingly...

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5 Reasons to Partner With RFG

Throughout the years we’ve established what’s important to our clients to make sure that we’re at the top of our game when it comes reliability, responsiveness and really awesome data! It’s those years of experience of listening, adapting and innovating that makes us...

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Canadian Traits and Life Satisfaction

Last month alongside Narrative Research (formerly Corporate Research Associates) we released the first report of our three-phase study which looks at the personality traits and life satisfaction of both the U.S and Canada, and how they compare.  If you missed our...

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Attitudes to Social Media Advertising

Have you ever scrolled through your Instagram, Twitter, or Facebook feed and counted the number of ads to non-paid posts? We did, and for every 5 non-paid posts on Instagram we were greeted with 1 advertisement. That's a lot of ads - and with these platforms showing...

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Attitudes to Recreational Marijuana Use

Whether you’re for, against or undecided on the legalisation of marijuana, there’s no escaping the topic in the U.S. right now. So for our recent study we asked a sample of U.S. respondents living in states where it's not currently legal for recreational use about...

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A Day in The Life of A Typical Millennial

Millennials… their habits, attitudes and behaviours are increasingly being put under the microscope, and we can’t get enough of learning more about them!   So, to get a picture of their lifestyle, we wanted to see what a typical day in the life of a millennial looked...

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Personality Traits and Life Satisfaction in The U.S.

We regularly study traits that makes brands great, but what about the traits that make people great? As part of a three part study, we teamed up with Corporate Research Associates to better understand personality traits and life satisfaction in the U.S. and Canada,...

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