From tutorials to live-streaming, the online content that we have access to is continuously expanding, and with teenagers growing up alongside it we wanted to look at how much time they’re spending consuming online content, and what exactly is it that they are watching.
Asking teenagers (ages 13-17) we posed the following four questions:
- Which sorts of content do you enjoy the most?
- On a typical day, how many hours do you spend consuming online content?
- On which of the given devices would you spend most time enjoying online content?
- Would you say that you spend more time enjoying paid or unpaid online content?
Check out below for a quick glance at our findings, or to get the full run down of results comparing males to females or to see how 13-15 year olds differ to 16-17 year olds get in touch to download our white paper.
Using multi-select we found that 51% of our teens enjoy watching tutorials (Make up, Gaming).
By asking “On a typical day, how many hours do you spend consuming online content?” we found 36% of our teens watch between 3-4 hours of online content per day.
When we asked “On which of the given devices would you spend most time enjoying online content?” we found that over 2 thirds (67%) of teens watch online content via their smartphone!
With paid streaming services such as Netflix or Hulu or free online content via YouTube we wanted to find out if teens are paying for the content they watch. From our study we seen just over a quarter of teens (26%) typically watch paid online content.
RFG is an online sample and fieldwork solutions supplier. If you want to reach teenagers (or any audience – no matter how niche!) we want to know! Say Hi and speak to our on hands and experienced team so that we can support your projects today!