Did you know that 4 out of 5 Americans use their mobile/tablet while watching TV?
In our newest study we explore the frequency that people will use their phone/tablet while watching the small screen, what drives them to switch their attention over to use it, and if there are any specific points during the program/movie that makes them tune out of TV and in to their phone/tablet instead.
For example, would you have guessed that a third of Americans will spend ‘A lot of the time’ using a mobile/tablet while watching the small screen, in comparison to 13% of the arguably more dedicated viewers who pick up their mobile/tablet just ‘Rarely’?
Find out if the results could mean good or bad news for advertisers and program/movie creators…
- Could Americans now ignore advertisements and instead use them as an opportunity to look at their phone/tablet?
- Is the program/movies we’re watching on TV interesting enough to hold the attention of viewers?
- Or is TV becoming the new radio, where it’s simply becoming background noise while we scroll through our social feeds and chat with friends…
Get the full results and our key takeaways below!
“Is TV Becoming The New Radio?” White Paper
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