by | Oct 12, 2018 | Good To Know | 0 comments

With the midterm elections vastly approaching, we wanted to delve a little deeper into how generations differ in their views when it comes to voting. Based on a study across U.S.A with respondents from Gen Z, Millennials, Gen X and Baby Boomers, we asked the following;

  • Do you think it’s important to vote in elections?
  • Will you vote in midterm elections?
  • If available, which would be your preferred way to vote?
  • Does a lack of political trust affect your vote?

Below is a snapshot of what we found out, however be sure to download our [white paper] for our full results!

When asked “If available which would be your preferred way to vote?” we seen that across all generations it is in person that dominates over phone, mail, online and other.

Millennial Coffee Habits

In both men and women we seen that with older generations there is a higher percentage of those who think that it’s important to vote in elections. However, whilst this has decreased over time gradually for both genders, we found that Millennial women place less importance in voting over Generation Z women, and a much lower importance than Millennial males.

To find out if Millennials are voting in midterm elections, or if lack of political trust is affecting the votes of Baby Boomers as much as Gen Z, download our white paper in the form below. RFG is a sample and fieldwork solution and we’re ready to help with your next project. No matter the size or scope of your audience, we have hundreds of data points so that we can reach your audience a lot easier than what you might think!

Enter your details below and the white paper will be sent to your email address!




Your email will also be added to our email list so you receive any future white papers, along with RFG news, before anyone else.

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!