by | Sep 26, 2018 | Good To Know |

To celebrate the International Coffee Day (1st October 2018) we decided to look into the caffeine-drinking habits of our millennials… We ran a mini-study across the United States and asked 2,500x 18-35 year-olds these three questions:

  1. How many cups of coffee do you drink a day?
  2. How much a week do you usually spend when going out for coffee?
  3. What type of coffee beverage is your favourite?

Here is a topline look at the results, and you can download the white-paper below for a more in-depth breakdown!

When we asked: “How many cups of coffee a day do you drink?” a massive 76% of millennials confirmed that they are coffee drinkers with the split going:
Millennial Coffee Habits
A coffee a day can be costly, especially if you are dropping into a coffee-shop for it! We asked: “How much a week do you usually spend when going out for coffee?” to better understand the retail value of our caffeinated consumers.
Millennial Coffee Habits
Other = respondents who don’t go out for coffee & those who don’t drink coffee.
There are so many different types of coffee available that we are spoilt for choice. When we asked: “What type of coffee beverage is your favourite?” 15% of millennials opted for an iced coffee over other favourites such as Americano or Cappuccino. The full split was:
Millennial Coffee Habits
Interested in seeing the full split of each of these questions, including who purchases more coffee M/F – then be sure to download the white paper through the form below! RFG is a full-service online research company who is ready to help with your next project…  Need a millennial study? Or any other audience (no matter how niche)? We have hundreds of data points that means reaching the right respondents is easier than you think! Just SAY HI!
Enter your details below and the white paper will be sent to your email address!




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