by | Nov 20, 2019 | Good To Know | 0 comments

If you’re a single millennial, you may not be a stranger to the complications and frustrations that come with dating. With the introduction of online dating platforms, it’s no surprise that millennials feel that they have it tougher than most, so in the spirit of Singles Day which occurs in November, we wanted to get a snapshot of how dating looks for this group of 25-39-year-olds. 

We asked a group of single U.S. male and female millennials, the following three questions:

  1. How would you prefer to meet your next partner? 
  2. What are the top three things that you look for in a partner?
  3. In total, how much do you think that a first date should cost?

Below displays the overall results for our mini-study, but to find out if males think that a first date should cost more than females, or what each group looks for in a partner, download the full report!

From the millennials asked, there was a clear favorite overall in how they would want to meet their future partner, with 44% stating that they would prefer to meet them through “an online dating app/website”.

Strong morals/values top the leaderboard for what millennials look for in their potential partner, with nearly half selecting this option, followed by a sense of humor (43%) and emotional maturity (40.8%).

Lastly, 1 in 10 millennials think that a first date in total should cost over $100, the same number of those that think that a first date should cost under $10.

What do you think of the results? Make sure to download our full whitepaper to find the breakdown of how each group responded!

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RFG is a full-service online research company and we’re ready to help you with your next project. Want to reach millennials, baby boomers, moms or any other audience (no matter how niche)? We have hundreds of data points which means that reaching the right respondents is easier than you might think. Get in touch with us today about your next study! 

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