by | Nov 27, 2018 | Good To Know | 0 comments

With a bucket of popcorn at the cinema or at home with friends, at RFG we have our favourite way to watch movies, but how does movie watching habits compare across generations?

We wanted to delve a little deeper into the movie watching habits of Gen Z, Millennials, Gen X and Baby Boomers to find out!

We asked 1,000 US respondents the following five questions:

  1. How many movies do you watch a week?
  2. What is your main motivation for watching a movie?
  3. How do you most often watch movies?
  4. What movie genre do you prefer?
  5. From the options, what is your preferred way to hear about new movies?

Here is a top line look at the results, and you can download the white-paper below for a more in-depth breakdown!

Asking ‘How many movies do you watch a week?’ we seen that nearly a half of respondents ( 43%) watch 1 or 2 movies a week.

Interestingly, boredom is a bigger drive factor to watch movies than their social buzz or recommendations from family/friends.

Attending the cinema frequently can be costly, which could be a reason as to why only 16.9% of respondents stated that it was their favourite way to watch movies.

If you’re interested in seeing a for a full breakdown of each question, including how the preferred movie genre of millennials compares with Gen X, then be sure to download the white-paper through the form below!

RFG is a sample and fieldwork solution and we’re ready to help with your next project. Our experienced PM team can push your projects live in under 2 hours, request a quote and let us support you during this busy period.

Enter your details below and the white paper will be sent to your email address!

Your email will also be added to our email list so you receive any future white papers, along with RFG news, before anyone else.

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!