We regularly study traits that makes brands great, but what about the traits that make people great? As part of a three part study, we teamed up with Corporate Research Associates to better understand personality traits and life satisfaction in the U.S. and Canada, and how they compare with one another.
The first part of the study focuses only on the U.S. where 1,000 respondents aged 20 and over were asked:
- Which traits are very important to be described as?
- Which traits describe you very well?
- All things considered, how satisfied are you with your life?
Below is a small taster of what we found out about U.S. life traits and satisfaction levels, but make sure you download the whitepaper for the full details!
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