We hope you will join us for this free, informative webinar. To register click here.

We are pleased to announce that the following speakers have agreed to join our upcoming webinar “Predictions for 2013: What’s on the Horizon for 2013” on Thursday, October 18th at 11:00am PST / 2:00pm EST.

Panelists for this informative and exciting webinar include:

  • Tom Anderson, Anderson Analytics
  • Robert (Bob) Lederer, RFL Communications
  • Leonard Murphy, C-Suite Leader, Pundit, Consultant, Blogger, Speaker, Influencer
  • Leslie Townsend, Kinesis Survey Technologies

Speaker Bios:

Tom H. C. Anderson is the founder and managing partner of Anderson Analytics (developers of OdinText), a full-service market research consultancy and software development firm that takes a “next generation” approach to research by fusing advanced analytics and traditional methodologies with leading edge technologies like data and text mining.

Named the “Uncrowned Father of Web 3.0 Market Research” (Research Business Report, 2009), Anderson is also a prominent blogger, recognized authority on social media, and the founder of Next Gen Market Research (NGMR), one of the most active networking groups for market researchers on the Web.

Mr. Anderson is a frequent lecturer at universities and market research events, and has been widely published in trade journals and decision science texts. He has previously held positions at global marketing research companies including TNS, NFO Worldwide, and ACNielsen BASES. He holds an MBA in Marketing, Finance and International Business from the University of Connecticut and a Master of Economics from Lund University, Sweden.

Robert (Bob) Lederer is Editor and Publisher of all four RFL Communications newsletters, Lederer is responsible for planning and directing editorial content. He also controls the company’s overall financial management.

Prior to founding RFL Communications in 1994, Lederer worked in several marketing and editorial positions. From 1975 to 1982, Lederer was employed by Keller Publishing (Great Neck, NY). He progressed from an entry-level editorial position to become Editor-in-Chief and Associate Publisher of Beverage World magazine. In 1983, Lederer made the unheard-of transition from an editor of a beverage publication to Brand Manager at Royal Crown Cola Company (Rolling Meadows, IL). He joined the NutraSweet Company in 1985 where, in his managerial sales capacity, Lederer was responsible for over 40of the NutraSweet brand’s annual volume. He also helped introduce the concept of “all-diet vending machines.” In 1987, he moved to NABSCAN, a short-lived AGB Ltd. foray into the U.S. scanner-data business. Lederer was hired later that year by the promotion division of Actmedia, Inc. (Skokie, IL). During the next three years, Lederer eclipsed the division’s annual sales records twice. In 1991, Lederer began planning the formation of Marketplace Solutions, Inc., an in-store promotional services company which began operations in late 1992. After that company’s acquisition by the Sunflower Group in 1993, Lederer created RFL Communications, Inc.

Leonard Murphy is a seasoned and respected market research industry leader with an entrepreneurial drive. I have been called a visionary and am renowned as an innovator. I have successfully established and led several companies in the MR space including Rockhopper Research, a leading full service global research firm and MDM Associates, a MR consulting firm, before founding my current companies: BrandScan 360 and my consulting practice LMC group (www.asklmcg.com).  In my consultant role I function as a senior business strategist and adviser to numerous firms within the MR space, as well as disruptive agencies developing MR-centric initiatives. I also work across the industry to drive the development of innovative research technologies and best practices by developing strategic alliances with multiple “best in class” providers.

Leslie Townsend is President and Co-founder of Kinesis Survey Technologies, which leads the industry with the only true end-to-end online survey and panel management software platform. Kinesis was founded in 2003 as the pioneer company of mobile survey software; Ms. Townsend and her partners were among the earliest to recognize that mobile phones would fill critical technology gaps within the field of market research, and brought cameraphone ethnographies into first-time use. Today all Kinesis solutions enable full mobile, tablet and desktop device interaction.  Kinesis is the culmination of Ms. Townsend’s prior career experience, which includes market research and consulting in the mobile industry as well as early involvement in mobile gaming. She is a respected thought leader and presenter for organizations including CASRO, MRA, the Merlien Institute and NewMR. Ms. Townsend and Kinesis proudly support future-proof market research initiatives worldwide.


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