PROGRAMMING
RFG offers a full suite of programming capabilities; making us the one partner you need to get your quantitative market research data collection done.
Research For Good’s survey programming team…
… has experience in online market research as well as in multiple programming packages, which are leveraged to support specific client requirements. Our programmers are proficient in Confirmit and Decipher/Beacon. Need your survey programmed in another tool? Ask us. Our programmers work closely with you and our project managers to ensure that deliverables meet or exceed your expectations. The team is experienced in JavaScript, ASP, and programming components in Flash. They can also add media stimuli to the survey such as images, audio and video files; can program multi-lingual studies and questionnaires with complex logic.
Capabilities include:
- Complex Skip Patterns
- Highly customized error messages
- Complicated Quotas
- Translation of survey into various languages
- Data exports in various formats
- Powerful real time/online reporting.
- Pass-back linkage allowing clients to match respondents to their panel
We also provide survey fielding, monitoring, and data handling services along with the survey scripting service.
Quality Assurance procedures that take place after survey programming are:
- Validating survey text against the questionnaire
- Checking survey logic
- Checking quota allocation
- Ensuring that all images and media appear correctly
- Cross check survey performance/appearance on different web browsers
- Preparing custom test scenarios and plans for complex surveys
We can also perform QA checks for projects that are not programmed by our service team.
Interactive Survey Programming Capabilities
Heat Mapping
Simulated Online Shopping
Take respondents on a simulated shopping trip through an online store, allowing them to look over products, inspect them up close and add as many as they want to their shopping cart. A subtotal is automatically calculated, so respondents can easily see how much they’ve bought before “checking out”.
Information recorded in the survey data includes how many of each item were bought, as well as what order items were clicked in and how long each item was viewed for.
Digital Magazine
Allow respondents to view a multi-page magazine, just like how they would turn over the pages of a real one. Each page can be zoomed in, showing greater detail as needed. Information about how long each page has been viewed and how many times the respondent has turned over to view it, is automatically collected in the survey data.
Embedded Video (or other media)
Allow respondents to view a multi-page magazine, just like how they would turn over the pages of a real one. Each page can be zoomed in, showing greater detail as needed. Information about how long each page has been viewed and how many times the respondent has turned over to view it, is automatically collected in the survey data.
Respondent File Upload
There are different options for accepting file uploads from respondents. It is easy to collect video testimonials and general file uploads from any capable device. Add a human element to the feedback you’re gathering.
Text Highlighting
Our text highlighter tool allows you to get detailed feedback on your text concepts. Allow respondents to highlight single words separately, or make whole phrases and sentences highlightable as a single item. Add as many different color markers as needed.
