Our respondents are the heart of everything we do.

Thanks to their willingness to join our cause, surveys get completed, marketing problems are solved and our core mission of ending hunger receives funding.

Sourcing unique, engaged and reliable respondents for your surveys is our passion.

Whether you’re looking to speak with mothers of children who will only eat pasta noodles with cheese or teenage gamers who spend Thursday evenings volunteering at the food-bank, our proprietary technology allows us to connect you with the exact person you’re looking to better understand.

Our innovative and proprietary sample model allows us to access a greater cross section of the population, which helps you get the answers you are seeking from your target market—no matter how specific.

Our methodology:

  • Works to minimize sample bias
  • Is positioned to produce more completes
  • Produces more reliable data
  • Maintains research integrity and rigor
  • Reduces fraudulent respondents and survey abandonment
  • Allows us to offer competitive per-complete rates

In addition, we employ strict quality control in managing sample that includes:

  • Quality filters to eliminate dishonest respondents
  • Vigilant sample administration to reduce respondent enervation
  • Rigorous participant privacy and client confidentiality processes

For more information about our sample methodology, please contact us at sayhi@researchforgood.com or, if you’re ready to talk pricing and feasibility shoot us a request at sample@researchforgood.com

Download our Panel Book & ESOMAR 28

Global Reach



Our mission is global, and so is our sample. RFG sample is now available in 13 countries, with more being added all the time.



USA | UK | Spain | Russia | Mexico | Italy | Germany | France | China | Canada | Brazil | Australia | Argentina


Your Target Audience is Our Specialty

Every potential respondent who comes to our system is profiled in addition to completing our double opt-in process, accepting Terms & Conditions, etc. Beyond our basic profile, we have a unique system for real-time pre-screening to ensure that we’re finding the right respondents for each study. Below is just a sampling of the types of audiences we can reach. In addition, we can build custom pre-screeners on the fly during project set-up. Let us know exactly who you want to reach, and our team can get the right screening in place.
  • Age
  • Gender
  • Geo (Country, Zip/Postal Code, Region, etc)
  • Race/Ethnicity
  • Language(s)
  • Household Income
  • Household Composition
  • Marital Status
  • Employment Status
  • Student Status
  • Level of Education
  • Licensed Drivers
  • Car owners
  • Car lease
  • Car sharing
  • Purchase Intenders
  • Motorcycle
  • Etc.
  • Primary Financial Decision Makers
  • Investable Assets
  • Banking Services
    • Savings/checking
    • Credit Cards
    • Retirement accounts
    • Investment accounts
    • Mortgage Intenders
    • Loans
  • Etc.
  • Business Travellers (Domestic/International)
  • Leisure Travellers (Domestic/Internationa)
  • Travel frequency
  • Recent Hotel Stays
  • Recent Airline/Flights
  • Cruise
  • Etc.
Employment Information
  • Employment Status
  • Industry
  • Job Title
  • Purchase Decision Maker
  • Etc.
  • Console
  • Mobile
  • Time Spent
  • Categories/Genres
  • Etc.
Food & Beverage
  • Beverage Consumption
  • Primary Grocery Shoppers
  • Restaurant Goers
  • Etc.
  • Ailments (Self)
  • Ailments (Another in household)
  • Caregivers
  • Medication Types
  • Alternative therapies
  • Etc.
  • Presence of Children in Household
  • Age/Gender of Each Child
  • Etc.
  • Television Viewing
  • Movie Theater Visitors
  • Cord-cutters
  • Media streamers
  • Hobbies
  • Gamers
  • Sports Enthusiasts
  • Fitness Enthusiasts
  • Etc.
  • Technology Ownership
  • Smartphone Ownership
  • Early Adopters
  • Device Type
  • Mobile carrier
  • Web-cam available
  • Etc.

Convinced our good sample is a good fit for your business?

Contact us today and let’s do some good work together!