January saw the tenth birthday of the iPhone, a device that some claim as the defining moment for modern smartphones, we want to look at how smartphone tech has changed the way the modern consumer approaches, well the world really.
- Productivity: “There’s an app for that.” A term that rings true for whatever you may need to do. Buy products, check flight times, plan a work out, edit photography… anything and everything can be made easier with the help of these apps. So much so that apps help users save 88 minutes of their time in a day or 22 days a year.
- Staying Connected: Whether it is for business or fun, for safety or social reasons, our contacts and connections are at our fingertips. Need to video conference with your colleagues, you can. Want to share some pics with your family and friends from your latest Christmas Ski Break – it’s easily done.
- Safety: With pocket taxi services you need not worry about hailing a cab whilst walking home. Or with GPS related systems like FindMyFriends your location is always easily obtained. Even the high quality camera, that each smartphone manufacturer boasts about, can be used to increase security. With apps that take a picture with the front-facing camera when someone enters the wrong PIN it means you will always know when someone is trying to unlock your phone when you’re not there.
It is hard to believe that a decade ago, smartphones didn’t exist and today it is estimated that around one quarter of the global population own a smartphone. So, why is our industry still slow to embrace mobile platforms as a means to conduct research? Here are some must read articles about mobile trends in MRX and ways in which you can make your next survey mobile compatible.
David Shanker of LightSpeed investigates why MRX is slow to embrace smartphones along with reasons why we should be moving towards them.
Patrick Comer at GreenBooks looks at how MRX trends would indicate that mobile will soon be the dominant survey format.
The progression from traditional online surveys to mobile seems almost inevitable so isn’t it time that we, as an industry, embrace this? Perhaps it’s nerves, the apprehension to boldly go where no [few] MRX companies have been before… perhaps it’s not. Either way, we embrace the transition to mobile as it allows us to respect the respondents by tailoring surveys to match what works best for them.
We’d love to hear your thoughts on it and if you would like to understand more about how Research For Good can help with your next survey, mobile or traditional, SayHi.