Did you know that just over a quarter of Americans are willing to spend over $10 for breakfast at a café?

With the celebration of Waffle Day this week, we took the opportunity to find out more about U.S. breakfast eating habits to not only find just how popular waffles are for breakfast, but to also dig into the preferences across 4 generations when it comes to the most important meal of the day…

We asked the following four questions:

  • What does your average breakfast consist of?
  • What time of the day do you typically have breakfast?
  • Where do you eat breakfast most often?
  • If you were to eat breakfast in a café, how much would you be willing to spend in total on the meal? (Food & Drink)

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