With our love for human understanding at the core of what we do, to celebrate Valentine’s Day (February 14th), we wanted to find out how Americans perceive the annual day of love declaring, and how important celebrating today is for those in relationships. We ran our mini-study across the United States, asking both men and women in relationships the following three questions…
- How important is celebrating Valentine’s Day?
- From the options given, what describes your initial thoughts towards Valentine’s Day?
- Are you planning on celebrating Valentine’s Day this year?
Below displays just some of the key findings from our results, but like us, if you want to find out the difference in how men and women view February 14th, download the full report here.
While the majority of respondents will be purchasing a gift for their partner this year, 29% have no intention of celebrating the annual event today or were not entirely sure.
20% OF WOMEN SAID THAT VALENTINE’S DAY IS AN OPPORTUNITY TO SHOW FAMILY AND FRIENDS THAT YOU CARE ABOUT THEM
While typically a day for finding your secret admirers and spending time with partners, 1 in 5 women share the similar initial thought that Valentine’s Day is an opportunity to show family and friends that you care about them, in contrast to 1 in 10 men thinking similarly.
The average American is intending to spend $152 this Valentine’s Day. So when asked “What’s your initial thoughts on Valentine’s Day?” it’s no surprise that “It’s a day for retailers/restaurants/bars to make money” came in as the second most popular answer overall.
This particular view came in at second place on the scale of importance of celebrating Valentine’s Day, with just under 1 in 4 women selecting this response.
While just over 1 in 4 Americans feel that celebrating Valentine’s Day is very important overall, it is men that find it the most important, with 11% fewer females answering in the same way.