The Sampling Place

The Sampling Place

Online sample provider Research For Good is proud to announce that, after three months of beta testing, their do-it-yourself sample buying portal, The Sampling Place, is fully launched, more robust and easier to use.  

Inspired by trends towards efficiency and DIY within the Market Research industry and from requests direct from sample buyers, The Sampling Place helps with two very common market research industry constraints: time and resources. After rigorous testing by beta users alongside beta, the always-on portal is even quicker and more efficient, plus the easy to navigate interface means that users are just clicks away from calculating feasibility and launching, monitoring and making real-time adjustments to projects – whenever it suits them.

Autonomous and intuitive, The Sampling Place is built upon Research For Good’s source-agnostic sample methodology, and industry-leading breadth of recruitment. Sample buyers now have access to, and complete control over, the broadest cross-section of the online population, with the nuanced sampling controls needed to ensure high-quality insights from thoughtful and engaged respondents.

With every survey complete purchased through the platform, Research For Good makes a corporate donation to their charity of choice Action Against Hunger. Driving market research technology forward while engaging corporate funds in social causes puts Research For Good at the forefront of doing good in our industry. Request access to The Sampling Place today to find out just how easy sample buying can be!

Learn more about The Sampling Place and see it in action!

The Sampling Place – Exciting Updates

The Sampling Place – Exciting Updates

A few months ago we announced The Sampling Place, our do-it-yourself sample buying portal, which gives users complete control over their own sampling process. We have been working hard testing and improving The Sampling Place based on feedback received from active users and are incredibly happy with the new platform which gives you even easier autonomous access to our industry leading sample. That is why we are excited to say that The Sampling Place is now out of beta and ready for the world to use.

Changes to the improved platform include:

  • Updated design with a more user-friendly interface
  • Increased speed and efficiency
  • Improved search and project management features making it easier to find and manage projects. Eg, you can now search for projects by PM, Client etc.
  • Enhanced features for distributing projects among teams
  • Customize the home page with your company’s logo
  • Real time ‘For Good’ ticker, allowing you to see the difference you’re making with our charity partner Action Against Hunger

Sneak a peek at the new look:

We are confident that the new design is much easier to navigate, but if you would like to see the portal in action, then check out the recording of our webinar that will give you a walkthrough of the portal. 

See just how easy sample buying can be!

Read more about The Sampling Place.

Just 2 More Questions: The Importance of Asking For Respondent Feedback

Just 2 More Questions: The Importance of Asking For Respondent Feedback

Note: This post originally appeared on the GRBN Blog Published Sept. 4, 2017

If you’ve been paying attention you would have noticed the movement in the MR industry to return to a place of mutual respect with our respondents (and if you’re reading this post on the GRBN then most likely you have been). And, with that, you would have also heard the plethora of cries to shorten survey lengths. The reasons for this are widely documented, but if you need a refresher, google “survey length best practices” and you’ll find a wealth of information.

However, while we wholeheartedly agree with that recommendation, I would also like to suggest that you reserve room to add (and analyze) two additional questions at the end of your survey. The first asking the respondent to rate the survey experience, eg. On a scale of 1 – 5. The second being an open-ended one asking the respondent to share any feedback they’d like about the survey experience.

Respondent Feedback Form

These 2 questions can provide some pretty rich insights to either validate or improve your respondent survey experience. If we are to expect participants to continue giving up 10, 15, dare we ask for 20(!) minutes of their time, we would be remiss to not move towards making the experience as pleasant as possible.

Respondent Feedback Opinion

Consider the websites where you spend most of your time. Facebook, Twitter, Instagram, shopping sites, some well written and beautifully laid out news or blog sites. Whatever it may be, you can be sure the experience is clean, visually appealing, simple to navigate and designed to help you keep moving through the site with minimal clicking or moving of the mouse.

Surveys should be the same.

I won’t touch here on mobile-first design, but know that this is also of the utmost importance. My thoughts on making your research device/source agnostic for best representivity can be found here: Good To Know Blog: State Of The Industry.

One big caveat here is that the respondent’s perception of the experience may be biased by the simple fact of whether they were able to achieve “complete” status or not. To mitigate this bias, ask for feedback from survey terminations as well. In addition, closely monitor your drop-out rate which is the best leading indicator you have as to whether the survey is resonating (and working) with respondents. A sample supplier worth their salt will also be monitoring both drop-out rates and respondent feedback and sharing that with you so that incremental improvements can be made.

Now I have just 2 questions for you:

  1. How would you rate this article? 🙂 or 🙁
  2. What could we do better the next time?

Please comment below with your answers.

Link to original post: Just 2 More Questions

Good To Know: Learn & Evolve or Perish

Good To Know: Learn & Evolve or Perish

In this instalment of our Good To Know series, we’re bringing you some great posts from around the #MRX web to help you learn or brush up on skills and new innovations in the market research industry. Just returning from IIeX NA 2017, one clear message came through – learn & evolve or perish. We’re here to help you grow and expand with these articles and events we feel are Good To Know.

Been a while since your last stats class (or shhh… never taken one)? Here’s a useful post outlining the basics of quant methodologies.

3 articles you may have missed on Tech/Automation in MR

CONFERENCES

Conference season is quieting down for summer – but don’t forget to register early for some of the upcoming fall shows:

  1. ESOMAR – Amsterdam: 10-13 September
  2. TMRE – Orlando: 22-25 October
  3. RR17 – Munich: 25-26 October

And incase you missed these conferences, here are some recaps

Now that you’re set to attend one of the fall conferences, here are Co-Founder Baillie Buchanan’s best tips to hack your conference experience to get the most out of being an attendee.

And while you’re at it – why not take some time to enhance your public speaking skills with a new app Orai.

Sample Company Call Out

Sample Company Call Out

I’m going on the record calling out sample companies (ourselves included – there’s always room for improvement) to do a better job of consulting with our clients on the topic of research participation. Given that there is far more demand for respondents than there are respondents to fill available survey opportunities, there’s a pretty low barrier of entry for sample companies to sling respondents. I know, we’ve all done it.

But, by doing so, we’re shooting ourselves in the foot. Sample companies are getting a bad rap in the market research industry. End-clients don’t want to deal with us, they hire research agencies to shield them. During “The Great Sample Debate” at IIeX NA 2017 Tanya Feinstein of Dell, when asked whether she would appreciate a MR agency bringing their sample supplier into the room explained that no, in fact she would not want a sample supplier there “that’s what I hired the MR agency to deal with”.

Long have sample companies bemoaned the user experience of the survey. But aside from pointing fingers (at the end client who “won’t change” or the agency who “doesn’t solicit our council”) what are we doing to position ourselves not as sources of respondents but as experts in the field of connecting brands and researchers with the people they need to hear from?

I believe the change has to come from us. Let’s stop waiting to be invited to the table. Here’s what I believe we can do to prove our worth, instead of just talking about it:

  1. Collect respondent feedback: If you’re not already asking your respondents to rate their survey experience and share their thoughts, you need to start doing this NOW.
  2. Analyze internal statistics: are you looking at drop-rates by client? Are you pinpointing different survey design elements and comparing their performance? You don’t have to build anything fancy for this – use what you have and give it some critical thought. That thought can translate into real learning that you can feed back to your clients.
  3. Share respondent feedback: Then, take it a step further and find the story in that feedback and share it with your clients. Maybe your client is an MR agency and won’t pass it along to the end client, maybe they will. Maybe you think it’s too late, maybe they’ll remember and ask for your thoughts earlier in the survey creation process next time. Build a compelling case for what you’re asking for (mobile friendly, shorter, less grids, flashier look/feel, more engaging gamification or multi-media components, even as basic as adjusting the answer options to align with information you already know about your respondents so that they don’t have to answer their household income or marital status AGAIN!)
  4. Get involved with the organizations in our industry actively working to address respondent issues. Keep an eye on what the GRBN and Insights Association Online Sampling Forum are putting together.

Stop asking for a seat at the table, let’s forge our own seat by being a consultative partner to market research agencies and their clients. We can, and we must, drive real change in the respondent experience – or there won’t be respondents willing to participate in market research.