22 Questions To Ask Your DIY Sample Supplier

22 Questions To Ask Your DIY Sample Supplier

The decision to add a sample DIY tool, or respondent access system, to your process for procuring respondents for your market research needs, is not to be undertaken lightly. Implementing a change to process within an organization big or small requires thought and planning.

Having launched The Sampling Place, our respondent access platform, in mid-2017, we’ve worked with many market researchers to assess whether our platform was the right fit for their projects, their sample needs, and their organizational processes. Through this experience, we defined a set of 22 questions anyone considering going DIY for their sample buying should ask their platform supplier before engaging.

Having direct access to respondents via a portal which puts the researcher in full control, is one of the many ways technology is amplifying the research process. We’re excited to see where this trend leads the industry. In the meantime, we’re here to offer guidance along the way as new technologies and processes are introduced.

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Making the Most of Conferences When You’re NOT Attending

Making the Most of Conferences When You’re NOT Attending

Conference season is busy and expensive! It’s near impossible to attend every conference, especially since there are so many now that they are starting to overlap. Not to mention the expense of registrations plus travel/accommodation, and the commitment to spending that much time out of the office. Whether you’re a sole-proprietor or one of many on a large team, it’s likely you’re not going to every upcoming conference.

While we are excited to have members of our team attending the upcoming SampleCon, Quirks OC & Quirks Brooklyn and London Insights conferences, there are others we won’t make it to. Here are our tips for making the most of a conference you’re NOT attending.

Hashtags on point:

Follow the hashtags for the conference during the days it is occurring. This predominantly happens on Twitter – but it doesn’t hurt to watch LinkedIn too. Speakers and attendees often tweet or post interesting quotes, facts, and tidbits from the presentations. You’ll start to see what the major trends are, which were the popular talks or booths and what people in attendance are learning.

Bonus Tip: If you can’t find a conference specific hashtag (some conferences are better at owning this than others) watch the #mrx hashtag the day of the conference, most people will use a conference tag in conjunction with #mrx to reach a wider audience so you should be able to track it down that way if there is one.

Join the conversation:

Again, using Twitter or LinkedIn, join the conversation happening around the conference in real time. Post a question as a follow-up to a presentation topic you saw mentioned. Tweet @ the speaker to initiate a post-conference conversation if you’re particularly interested in their presentation, findings or product. Share and re-tweet interesting factoids = give those presenters some love. Often time they’ll reciprocate or express gratitude for your help in further widening the audience of their presentation.

Streaming:

Check with the conference to see if the presentations will be live-streamed (ESOMAR) or recorded and shared after the fact (IIEX). I believe more and more conferences will be going this direction – as it’s a great way for them to generate leads and interest for future years.

Tap your network:

Know someone who attended? Take them to coffee after the fact and get a download of what they learned. It will be good for both you and them to digest the information presented and refer back to notes taken in real time. All too often attendees leave a conference with a notebook full of notes – which then never gets re-read or actioned upon. They may be grateful not only for the coffee but also for the reminder to engage with their learnings and discuss them with another counterpart in the industry.

Re-capture the re-caps:

Watch your email inbox, industry blogs and social feeds for re-caps written and posted by attendees. If you can’t meet to discuss in person, this is a great way to keep up with the trends and find out what companies are moving and shaking. We post all of our recaps on our blog.

Plan ahead:

Start planning early for next year. Conference “season” is generally thought of as the fall or Q4, but there are several conferences already registering for Q1 next year:

    1. Quirks OC: Jan 30-31
    2. SampleCon: Feb 7-9
    3. Quirks Brooklyn: Feb 27-28
    4. London Insights Show: Mar 7-8

Consider attending in person – or at least mark the dates in your calendars now, so that you can be ready to participate remotely with strategies 1 & 2 above.

Do you have any other strategies for participating in, or benefitting from conferences when you can’t actually be in the room? Let us know in the comments below.

Happy conferencing!

The Sampling Place

The Sampling Place

Online sample provider Research For Good is proud to announce that, after three months of beta testing, their do-it-yourself sample buying portal, The Sampling Place, is fully launched, more robust and easier to use.  

Inspired by trends towards efficiency and DIY within the Market Research industry and from requests direct from sample buyers, The Sampling Place helps with two very common market research industry constraints: time and resources. After rigorous testing by beta users alongside beta, the always-on portal is even quicker and more efficient, plus the easy to navigate interface means that users are just clicks away from calculating feasibility and launching, monitoring and making real-time adjustments to projects – whenever it suits them.

Autonomous and intuitive, The Sampling Place is built upon Research For Good’s source-agnostic sample methodology, and industry-leading breadth of recruitment. Sample buyers now have access to, and complete control over, the broadest cross-section of the online population, with the nuanced sampling controls needed to ensure high-quality insights from thoughtful and engaged respondents.

With every survey complete purchased through the platform, Research For Good makes a corporate donation to their charity of choice Action Against Hunger. Driving market research technology forward while engaging corporate funds in social causes puts Research For Good at the forefront of doing good in our industry. Request access to The Sampling Place today to find out just how easy sample buying can be!

Learn more about The Sampling Place and see it in action!

The Sampling Place – Exciting Updates

The Sampling Place – Exciting Updates

A few months ago we announced The Sampling Place, our do-it-yourself sample buying portal, which gives users complete control over their own sampling process. We have been working hard testing and improving The Sampling Place based on feedback received from active users and are incredibly happy with the new platform which gives you even easier autonomous access to our industry leading sample. That is why we are excited to say that The Sampling Place is now out of beta and ready for the world to use.

Changes to the improved platform include:

  • Updated design with a more user-friendly interface
  • Increased speed and efficiency
  • Improved search and project management features making it easier to find and manage projects. Eg, you can now search for projects by PM, Client etc.
  • Enhanced features for distributing projects among teams
  • Customize the home page with your company’s logo
  • Real time ‘For Good’ ticker, allowing you to see the difference you’re making with our charity partner Action Against Hunger

Sneak a peek at the new look:

We are confident that the new design is much easier to navigate, but if you would like to see the portal in action, then check out the recording of our webinar that will give you a walkthrough of the portal. 

See just how easy sample buying can be!

Read more about The Sampling Place.

Just 2 More Questions: The Importance of Asking For Respondent Feedback

Just 2 More Questions: The Importance of Asking For Respondent Feedback

Note: This post originally appeared on the GRBN Blog Published Sept. 4, 2017

If you’ve been paying attention you would have noticed the movement in the MR industry to return to a place of mutual respect with our respondents (and if you’re reading this post on the GRBN then most likely you have been). And, with that, you would have also heard the plethora of cries to shorten survey lengths. The reasons for this are widely documented, but if you need a refresher, google “survey length best practices” and you’ll find a wealth of information.

However, while we wholeheartedly agree with that recommendation, I would also like to suggest that you reserve room to add (and analyze) two additional questions at the end of your survey. The first asking the respondent to rate the survey experience, eg. On a scale of 1 – 5. The second being an open-ended one asking the respondent to share any feedback they’d like about the survey experience.

Respondent Feedback Form

These 2 questions can provide some pretty rich insights to either validate or improve your respondent survey experience. If we are to expect participants to continue giving up 10, 15, dare we ask for 20(!) minutes of their time, we would be remiss to not move towards making the experience as pleasant as possible.

Respondent Feedback Opinion

Consider the websites where you spend most of your time. Facebook, Twitter, Instagram, shopping sites, some well written and beautifully laid out news or blog sites. Whatever it may be, you can be sure the experience is clean, visually appealing, simple to navigate and designed to help you keep moving through the site with minimal clicking or moving of the mouse.

Surveys should be the same.

I won’t touch here on mobile-first design, but know that this is also of the utmost importance. My thoughts on making your research device/source agnostic for best representivity can be found here: Good To Know Blog: State Of The Industry.

One big caveat here is that the respondent’s perception of the experience may be biased by the simple fact of whether they were able to achieve “complete” status or not. To mitigate this bias, ask for feedback from survey terminations as well. In addition, closely monitor your drop-out rate which is the best leading indicator you have as to whether the survey is resonating (and working) with respondents. A sample supplier worth their salt will also be monitoring both drop-out rates and respondent feedback and sharing that with you so that incremental improvements can be made.

Now I have just 2 questions for you:

  1. How would you rate this article? 🙂 or 🙁
  2. What could we do better the next time?

Please comment below with your answers.

Link to original post: Just 2 More Questions