A Force for Human Understanding

A Force for Human Understanding

Do you understand the new consumer today? Can you predict what humans will do, value, think, say, demand, and fight for tomorrow?

We’re in the new now. We’ve collectively agreed that we’re not going back. We’re also not in the new-normal yet. Nothing is normal yet. A recession is here. Businesses may be opening, but their customers have not yet fully formed their new expectations. So much change, catalyzed in such a singular point in time, will take time (and data) to fully understand. 

That’s why, even amongst all the current chaos and uncertainty, we know it is the right time to bring our DataForce platform to market. To foster growth, innovation, understanding, compassion, empathy, diversity, and unity. Brands and those who support them through research need insights and data to form their go-forward decisions. 

We know that data collection today is fraught. Systems and processes are opaque, leading to a lack of trust and misunderstanding. Tools are built on outdated technology making them cumbersome, manual, and inflexible. Data quality, costs, and consumer participation are unstable. At Research For Good, we see these issues, and we are driven to solve them. We envision a future where human understanding is integrated, harmonious, infinitely scalable, and holistic.

To get there, we built DataForce, a modular research ecosystem. DataForce Connect, DataForce Collect, and DataForce Community provide global businesses with an infinitely scalable, integrated suite of data platforms-as-a-service (PaaS). Used alone or together, each drives drive efficiency, flexibility, and the ability to innovate at a rate outpacing today’s development cycles. PaaS structure empowers agencies to build the research methodologies and products that brands are asking for. Our platform takes care of the back-end infrastructure and provides the API-driven flexibility and customization to build innovative and agile research products on top, without the technical overhead of starting from scratch.

Our purpose-built system has modules to support active & passive data collection (DataForce Collect), online communities & panels (DataForce Community), and the data fieldwork process from bid to billing (DataForce Connect). We enable today’s research and insights professionals to bring their ResearchTech stacks into the new, now. 

To be clear, we do not know what the answers are or what the future holds. What we do know is that we want to be part of the solution in improving our collective path forward, by enabling human understanding through technology. DataForce is future-forward and intelligently architected to empower insights professionals to do their very best work. In doing so, we can help businesses, leaders, and brands understand people better than ever before, and shape for all of us a better future. 

Want to find out how DataForce can enable your future goals? 

Insights In The Time Of Covid-19

Insights In The Time Of Covid-19

Life and business today is so vastly different from how it was just weeks ago, it’s hard to conceive of all of the change. For the insights industry, now is our time to rise to the challenge and help guide our clients, our businesses and our countries through these uncharted waters. We are uniquely positioned to understand what is happening, and how citizen’s mindsets are shifting, day by day, if not hour by hour. The advancement of technology in #mrx over the past few years have set our industry up to be well-positioned to execute in these virtual and remote times. F2F needs to be done online? There are tools for that. Entire project management team working from home? We’ve got a #mrx project management platform for that. Online Focus Groups, access to consumers where they are spending their time online – even if they haven’t joined a panel – not a problem. The how of execution needn’t be your worry. (and we’ve a post with a huge compilation of industry recommendations of best-practices in this time of change).

However, most importantly, this is our time to add tremendous value to businesses going into overdrive to stay alive and thrive. Should you be doing research right now? YES. But with one caveat – be a human.

Remember, whether conducting online qual, online surveys or other means of data collection, you’re talking to humans. You’re asking them for something (their data/opinions) in a time where their mental headspace is likely already full with work (for those fortunate enough to still be working), maybe managing children & homeschool during this time, the economy and their personal health and the wellbeing of friends and family. Treat them with grace, understanding, compassion. Be curious in a way that shows consideration and demonstrates your TRUE desire to help.

The human ingenuity and ability to adapt and innovate in a time of crisis continues to astound and inspire me each and every day. Thought you had a brick and mortar business – suddenly you’re in e-commerce and killing it with the community you’ve built who want to support YOU. My massage therapist now sources pain relief bath salts and tinctures to be delivered to client’s homes and offers 30-minute phone sessions to help with at-home pain & stress management. Suddenly, every parent is a novice homeschooler realizing what BIG ENORMOUS shoes of their children’s teachers they’re attempting to fill.

We will not be the same on the other side of this pandemic, and the optimist in me holds firmly to the belief that we will be the better for it. Insights professionals YOU have the unique position to bring light and understanding, calm and solidarity to the collective psyche as you guide business stakeholders through transitions they were not prepared for and show them how it is in their best interests to truly care for and support their consumers. Please, run that tracker, pivot that F2F study to online, add a few questions about COVID-19 impact and economic situation changes. But please don’t forget your humanity in the process. This is our collective opportunity to use our powers of insight and understanding for the greater good.

We’ve put together a list of helpful resources from the MR industry to help navigate through COVID-19 and the impact on our space.

Keeping Up With The…Content

Keeping Up With The…Content

The pace of change is accelerating every day – and despite what some might say about a slowness to adapt to change in our industry, change and innovation are afoot in Market Research too.

Market Research automation, Artificial Intelligence, Virtual Reality, and the InternetOfThings. These are all hot button items and I can’t wait to see where Market Research goes in the next few years.

The future is bright, but keeping up with change can be overwhelming. As a founder of Research For Good, helping to oversee a team of over 40 people, and being a wife, mother, dog-mom, and homeowner, it can be challenging to keep up with everything that’s being written and said, both about our industry, and business in general.


I haven’t perfected a system (yet!), but here are some of my must read / listen to sources.

Some specific to #MRX, and some more general.


Every day, the NPR: Up First Podcast is at the top of my list. In less than 15 minutes, you can get up to speed on previous days news. This means you’re current and ready for water-cooler chat (or if you work from home like me – so you don’t feel like you’re out of the loop). I listen to it on the drive home from dropping my kids off at pre-school. #Multitasking!


Perspectives: This new Vlog from voxpopme from is off to a promising start. But can we ask the contributors to hold their phones just a little steadier, please? #MotionSickness


The Broadsheet: This daily resource is free from the witty (read – somewhat patronising) commentary of popular daily newsletter – The Skimm. This newsletter in particular highlights the movers and shakers of women in businesses. For me, it’s daily inspiration!


Of the many, many #MRX newsletters that exist, my go-to each day is still the DRNO by Mr Web. It’s concise, easy to skim-read, and it keeps me up-to-date on industry announcements in just 2 to 3 minutes. You can have a copy sent to your inbox each weekend morning by registering here.

What quality content sources are you paying attention to right now?


What am I missing?


Do you have any great hacks for staying afloat in the deep sea of constant content?


Note: This blog post was originally written by one of RFG’s co-founders, Baillie Buchanan.

You can check out the original blog post on LinkedIn here.

22 Questions To Ask Your DIY Sample Supplier

22 Questions To Ask Your DIY Sample Supplier

The decision to add a sample DIY tool, or respondent access system, to your process for procuring respondents for your market research needs, is not to be undertaken lightly. Implementing a change to process within an organization big or small requires thought and planning.

Having launched The Sampling Place, our respondent access platform, in mid-2017, we’ve worked with many market researchers to assess whether our platform was the right fit for their projects, their sample needs, and their organizational processes. Through this experience, we defined a set of 22 questions anyone considering going DIY for their sample buying should ask their platform supplier before engaging.

Having direct access to respondents via a portal which puts the researcher in full control, is one of the many ways technology is amplifying the research process. We’re excited to see where this trend leads the industry. In the meantime, we’re here to offer guidance along the way as new technologies and processes are introduced.


Enter your details below and the 22 Questions will be emailed to you.

Just remember to check your spam!


Making the Most of Conferences When You’re NOT Attending

Making the Most of Conferences When You’re NOT Attending

Conference season is busy and expensive! It’s near impossible to attend every conference, especially since there are so many now that they are starting to overlap. Not to mention the expense of registrations plus travel/accommodation, and the commitment to spending that much time out of the office. Whether you’re a sole-proprietor or one of many on a large team, it’s likely you’re not going to every upcoming conference.

While we are excited to have members of our team attending the upcoming SampleCon, Quirks OC & Quirks Brooklyn and London Insights conferences, there are others we won’t make it to. Here are our tips for making the most of a conference you’re NOT attending.

Hashtags on point:

Follow the hashtags for the conference during the days it is occurring. This predominantly happens on Twitter – but it doesn’t hurt to watch LinkedIn too. Speakers and attendees often tweet or post interesting quotes, facts, and tidbits from the presentations. You’ll start to see what the major trends are, which were the popular talks or booths and what people in attendance are learning.

Bonus Tip: If you can’t find a conference specific hashtag (some conferences are better at owning this than others) watch the #mrx hashtag the day of the conference, most people will use a conference tag in conjunction with #mrx to reach a wider audience so you should be able to track it down that way if there is one.

Join the conversation:

Again, using Twitter or LinkedIn, join the conversation happening around the conference in real time. Post a question as a follow-up to a presentation topic you saw mentioned. Tweet @ the speaker to initiate a post-conference conversation if you’re particularly interested in their presentation, findings or product. Share and re-tweet interesting factoids = give those presenters some love. Often time they’ll reciprocate or express gratitude for your help in further widening the audience of their presentation.


Check with the conference to see if the presentations will be live-streamed (ESOMAR) or recorded and shared after the fact (IIEX). I believe more and more conferences will be going this direction – as it’s a great way for them to generate leads and interest for future years.

Tap your network:

Know someone who attended? Take them to coffee after the fact and get a download of what they learned. It will be good for both you and them to digest the information presented and refer back to notes taken in real time. All too often attendees leave a conference with a notebook full of notes – which then never gets re-read or actioned upon. They may be grateful not only for the coffee but also for the reminder to engage with their learnings and discuss them with another counterpart in the industry.

Re-capture the re-caps:

Watch your email inbox, industry blogs and social feeds for re-caps written and posted by attendees. If you can’t meet to discuss in person, this is a great way to keep up with the trends and find out what companies are moving and shaking. We post all of our recaps on our blog.

Plan ahead:

Start planning early for next year. Conference “season” is generally thought of as the fall or Q4, but there are several conferences already registering for Q1 next year:

    1. Quirks OC: Jan 30-31
    2. SampleCon: Feb 7-9
    3. Quirks Brooklyn: Feb 27-28
    4. London Insights Show: Mar 7-8

Consider attending in person – or at least mark the dates in your calendars now, so that you can be ready to participate remotely with strategies 1 & 2 above.

Do you have any other strategies for participating in, or benefitting from conferences when you can’t actually be in the room? Let us know in the comments below.

Happy conferencing!