Christmas Spending 2018

Christmas Spending 2018

With Christmas just 2 weeks away, the busiest shopping period of the year is officially in full swing. So in-between gifts and decorations, the household’s primary financial decision maker has a lot on their turkey-filled plate.

For our festive themed study, we wanted to find out how much they are spending, and what they’ll be spending the majority of their budget on this year.

Asking 1,500 US household’s primary financial decision makers, here’s what we found out…

When do you typically begin Christmas shopping for the year?

Last month sees the peak time for our respondents to begin their Christmas shopping with 37% opting to start in November, with 8% leaving it until the last minute by beginning their shopping on Christmas Eve.

What is your budget for Christmas overall this year? (Gifts, food, decorations)

4% are intending to spend big this year, by setting aside a budget of more than $2500, whilst just over a quarter (28%) of the household’s primary financial decision makers will be spending up to $249.

How will you spend the majority of your Christmas budget this year?

Children’s and adult’s presents is how our respondents will be mostly spending their budget this year, with 35% spending on children, and 44% on adults.

Get the full breakdown of each question by downloading our White Paper below, or if you want to know more about the household’s primary financial decision maker (or any audience) Say Hi! With access to over 22 million respondents, we’d love to support you on your next project!

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Top 3 Challenges for Research Buyers

Top 3 Challenges for Research Buyers

Throughout the years, we’ve remained passionate about research, sample, actionable insights, and having a social impact. We’ve also participated at countless conferences, and interacted with thousands of research buyers and customers.

It’s this consistent participation and engagement that helps us ensure we understand every client’s requirements, concerns, and/or questions – to provide each with an effective solution that best suits their organization.

Here’s a summary of the Top 3 Common Challenges shared with us over the years.

And, of course, our solutions.

Q. “Talk to me about your turnaround times.”

Often, when we engage and interact with research buyers, they advise us that timing and the ability to deliver really quickly is a huge challenge for their organization.

It’s not uncommon for us to hear things like, “I’m planning a study. I won’t have the design, media, or content, until Friday 5pm. We have to be in the field by Friday night and out by Monday morning.”

When it comes to efficient turnaround times, we’ve got you covered. We work 24/5 (with limited availability over the weekend). The RFG platform has the ability to create copies and templates, which helps cut down on unnecessary programming time.

When clients partner with RFG, and continually work with us, we become increasingly understanding of their business, aware of their individual study requirements, and pinpoint the most effective ways to eliminate costly time and effort.

Q. “How do you optimize the survey experience for the respondent?”

Over the years we’ve been asked “Do you have interactive questions?” or “how do you keep your respondents engaged?” and as a sample company, we’ve always had the experience of the respondent at the forefront of our minds.

Acknowledging that a respondent’s time is important. Between checking their social media feed, answering emails or playing games we recognize that we’re competing for the respondents’ online time.

At RFG, we take the time to ensure that surveys are easy, engaging, enjoyable and ultimately worth their while. Just as important is it for us to have a friendly service, it’s as equally important to have a strong incentive, with our unique incentive model reflecting that. Upon every complete, our respondents will receive a reward for their time, and get the feel-good factor knowing we make a charitable donation to our charity partner, Action Against Hunger.

 

Q. “What’s the cost?”

Arguably one of the main challenges for research buyers to face is the cost for their project to be carried out. How do you ensure a project to run smoothly and collect your requirements without breaking the bank?

At RFG, pricing is custom for online sample & fieldwork solutions because every questionnaire is different. – we recognize that one client’s idea of a complex survey might be another client’s idea of a simple survey.

By taking the time to analyse your project, we’ll determine a cost based on factors such as the length of time to programme, and the complexity of the logic around it with your budget in mind.

Do you want to hear more about RFG? Say Hi and speak to a member of the team to learn how we can better serve you and support your projects!

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Men’s Upcoming Car Purchasing Expectations

Men’s Upcoming Car Purchasing Expectations

New year, new car.

That’s the view of 35% of respondents from our latest study who are intending to purchase a car between January to March ‘19.

But what’s the driving factors leading them to make a purchase, and how much are they planning to spend? To find out men’s car purchasing expectations for the next 12 months, we asked 1,500 men the following 5 questions…

  1. What is your main motivation for buying a car?
  2. Where are you most likely to purchase a new car from?
  3. When are you most likely to purchase a new car in the next 12 months?
  4. What is your biggest influence when buying a new car?
  5. How much would you be willing to spend on a new car?

Get the results by downloading our White-Paper below instantly, or take a look at a sneak peek of what we found out below.

Over a third of respondents will be likely to kick off 2019 with a new motor, with 35% stating that they’re most likely to purchase a car between January – March ‘19.

When asked “What’s is your biggest influence when buying a new car?’, friends and family recommendations proved the most popular, with 34.53% taking the advice of their peers over online/offline media and even visiting the car showroom.

To see the full results, fill in the form below and our White Paper will be sent to your email address instantly!

RFG is a sample and fieldwork solution provider and we’re ready to jump in and support your next project! Our experienced PM team can respond to bids and push projects live in under 2 hours. Request a quote and our team will be happy to help during this busy period!

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Movie Watching Habits

Movie Watching Habits

With a bucket of popcorn at the cinema or at home with friends, at RFG we have our favourite way to watch movies, but how does movie watching habits compare across generations?

We wanted to delve a little deeper into the movie watching habits of Gen Z, Millennials, Gen X and Baby Boomers to find out!

We asked 1,000 US respondents the following five questions:

  1. How many movies do you watch a week?
  2. What is your main motivation for watching a movie?
  3. How do you most often watch movies?
  4. What movie genre do you prefer?
  5. From the options, what is your preferred way to hear about new movies?

Here is a top line look at the results, and you can download the white-paper below for a more in-depth breakdown!

Asking ‘How many movies do you watch a week?’ we seen that nearly a half of respondents ( 43%) watch 1 or 2 movies a week.

Interestingly, boredom is a bigger drive factor to watch movies than their social buzz or recommendations from family/friends.

Attending the cinema frequently can be costly, which could be a reason as to why only 16.9% of respondents stated that it was their favourite way to watch movies.

If you’re interested in seeing a for a full breakdown of each question, including how the preferred movie genre of millennials compares with Gen X, then be sure to download the white-paper through the form below!

RFG is a sample and fieldwork solution and we’re ready to help with your next project. Our experienced PM team can push your projects live in under 2 hours, request a quote and let us support you during this busy period.

Enter your details below and the white paper will be sent to your email address!




Your email will also be added to our email list so you receive any future white papers, along with RFG news, before anyone else.

Millennial Cake Eating Habits

Millennial Cake Eating Habits

Whether it’s red velvet, carrot or a classic Victoria sponge, November 26th is a day that’s dedicated to celebrating the sugary satisfaction of cake.

At RFG, we wanted a slice of the action and decided to run a study to investigate who has the sweetest tooth between millennial men and women, and how their cake eating habits compare.  

Reaching 750 men, and 750 women we asked the following questions:

  1. How often do you eat cake?
  2. On what occasion do you mostly eat cake?
  3. What is your favourite flavour of cake?
  4. Do you prefer homemade cake (by family/friends) or bought-in cake?

Discover the insights in our white paper below.

But in the meantime… here are a few stats that we think you ought to dough know.

If you’re thinking about purchasing a cake from a supermarket to celebrate Cake Day this year, think again! 44.93% of respondents selected homemade when asked: “Do you prefer homemade cake (by family/friends) or bought-in cake?”

Whilst just under a quarter of respondents (23.47%) do not need an occasion to eat cake, it’s birthdays that 59.27% recognise as the occasion they mostly eat cake.

Find out more by filling in the form below to receive your copy of our White Paper!

RFG is an online sample and fieldwork solutions, with an experienced PM team that can push your projects live in under 2 hours. Request a quote and let us support you during this busy period.

Enter your details below and the white paper will be sent to your email address!




Your email will also be added to our email list so you receive any future white papers, along with RFG news, before anyone else.