A Day in The Life of A Typical Millennial

A Day in The Life of A Typical Millennial

Millennials… their habits, attitudes and behaviours are increasingly being put under the microscope, and we can’t get enough of learning more about them!  

So, to get a picture of their lifestyle, we wanted to see what a typical day in the life of a millennial looked like from the moment they wake up, to the minute they go to sleep. Here’s what we found out!

Wake up – Rise and shine! Just over a third (34.8%) of millennials wake up between 6am-7am, with 7.6% being late risers and waking up after 10am.

Breakfast – How do you like your eggs in the morning? Accompanied with cereal it seems! Given the option of multi-select, we found that the top three foods amongst millennials for breakfast were eggs (62%), cereal (60%) and bread including bagels and muffins (50%).

Coffee – 34% of millennials spend over $10 when going out for coffee, with iced coffee being the tipple of choice by 15% of millennials – the most popular type of coffee drink!

Work – Most millennials (37%) spend their lunch break scrolling through their social feeds, with face-to-face social interaction coming second with 27.5% using the lunch break as an opportunity to chat with colleagues.

Personality Traits – How would you describe millennials? According to those asked, the top 4 traits that millennials see themselves as include reliable, easy-going, friendly and down-to-earth.

Life Satisfaction – It’s good news for millennials… at least 45% of them, who say they are satisfied with their life as a whole these days.

Movies – Growing up in the age of Netflix, Hulu and Amazon Instant, it’s no surprise that 27% of millennials watch 3-4 movies a week, with 23% favoriting Action movies.  

Eating Habits – 93% of millennials will have take out/eat out at least once a week, and interestingly 6% will have 7 or more a week – which works out as at least 1 a day! Millennials are a generation of cake lovers, and 44% of them have cake at least once a week, with chocolate being the most popular choice of cake amongst 36% of them!

Bed – 36% of millennials asked go to bed between 10pm-11pm on average, whilst 9.6% go to bed before 9pm, ready to do it all again in the morning.

Want to know more about millennials (or any generation)? We’re all ears! Our experienced team can have your projects live in under 2 hours. Request a quote to get started now.

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Personality Traits and Life Satisfaction in The U.S.

Personality Traits and Life Satisfaction in The U.S.

We regularly study traits that makes brands great, but what about the traits that make people great? As part of a three part study, we teamed up with Corporate Research Associates to better understand personality traits and life satisfaction in the U.S. and Canada, and how they compare with one another.                                                                                                                             

The first part of the study focuses only on the U.S. where 1,000 respondents aged 20 and over were asked:

  1. Which traits are very important to be described as? 
  2. Which traits describe you very well?
  3. All things considered, how satisfied are you with your life? 

Below is a small taster of what we found out about U.S. life traits and satisfaction levels, but make sure you download the whitepaper for the full details! 

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U.S. Breakfast Eating Habits

U.S. Breakfast Eating Habits

Did you know that just over a quarter of Americans are willing to spend over $10 for breakfast at a café?

With the celebration of Waffle Day this week, we took the opportunity to find out more about U.S. breakfast eating habits to not only find just how popular waffles are for breakfast, but to also dig into the preferences across 4 generations when it comes to the most important meal of the day…

We asked the following four questions:

  • What does your average breakfast consist of?
  • What time of the day do you typically have breakfast?
  • Where do you eat breakfast most often?
  • If you were to eat breakfast in a café, how much would you be willing to spend in total on the meal? (Food & Drink)
RFG_Breakfast-Eating-Habits.-

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Quirks Brooklyn 2019 Recap

Quirks Brooklyn 2019 Recap

This month our very own Client Development Associate Katelyn Jones attended The Quirks Event in Brooklyn. Following on from our previous soundbite discussing how to make the most of conferences when you’re not attending, Katelyn joined RFG’s Co-Founder Baillie Buchanan to give her take on the conference, and what the topic was that was on everyone’s mind this year. 

[0:04] Baillie Buchanan: Hi market research industry friends and colleagues, welcome back to another virtual chat. This time we’re revisiting the topic of conferences. Today I’m again joined by Katelyn Jones, one of our client development associates here at Research For Good. Last week Katelyn and I talked about how and why to engage with conferences while they’re going on even if you’re not attending. But now, Katelyn you’ve actually just returned from Quirks Brooklyn so we wanted to get an update to how the conference was, having actually been there! So tell us! How was it?

[0:40] Katelyn Jones:  Yeah, the conference was great, it was really nice to actually out a Linkedin face to an actual face and be able to get that real-time response from customers and see them in a sociable environment and really get an idea of what they’re looking for and also what, not customers, but really what just the industry is doing.

[1:04] Baillie Buchanan: Yeah, so on that, what were the top one or two topics that you noted everyone was talking about.

[1.11] Katelyn Jones: Yeah, so a couple topics that I noticed coming up really throughout various sessions or at different booths was utilising AI and social data gathering for collecting insights on consumers. So in the industry we’re all trying to keep up or find what technology is moving towards in order to keep up with the audiences we’re all trying to reach and so AI and social data were discussed as really the next way in what to look out for, and it appeared really to be on everyone’s mind at Quirks this year.

[1:45] Baillie Buchanan: Nice! And did you have any ‘Aha!’ moments for yourself where you know something either fell into place for you or sparked a great idea?

[1:55] Katelyn Jones: Yeah, there wasn’t anything that necessarily sparked a great idea,as I was really trying to take it all in but I did love learning about the different types of research that have been going on for quite a while but just getting more of those professional spins on it. For example, Michelle at HCD Research had a really great session on the different types of neuro research,and the pros and cons to face mapping, eye tracking and more for gathering data. And then in addition QualQuant’s strategies presented an interesting idea that their surveys are the best method – to get the best of qualitative and quantitative and that’s sparked a couple of ‘aha’ moments for me I guess.

[2:40] Baillie Buchanan: Nice! And how about, where you inspired by anything in particular?

[2:48] Katelyn Jones: Yeah! So also in sessions there were a couple different firms that discussed what made them choose sample suppliers that they’ve worked with for a specific case study that they’re presenting on. Or, for regular work and their reasoning specifically inspired me, these people talked about that they chose their sample suppliers due to their desire to really learn their business and collaborate with them and I took that to heart and so, I’m really going to apply that to our existing customer base and really any new opportunities that come up but it was great since I’ve only had the sample side experience to get the other side and what they’re really looking for from me in order for us to really support each other so that was my inspirational moment I guess.

[3:33] Baillie Buchanan:  Nice, that’s awesome. And it’s nice that the buyers are realising that and being more vocal about how important that is to them because I think the more we hear from buyers the suppliers who attend these conferences can better tailor our services and offerings to really what it is they need instead of kind of pushing stuff at them, it’s more of a pull scenario where they’re pulling in or making it known like what they want to see from the supplier side.  So that’s great! So, thank you so much Katelyn. For those of you who are watching did you attend Quirks? Have you attended any other conferences recently if so what were your takeaways and if not have you used any of our advice from last week on still engaging with a conference in some way if so let us know if it worked for you and as always we love your feedback so until next time keep doing good MRX!

Want to feature in our next discussion, or have a topic you would like us to share our opinions on? Let us know by sending us a message through Say Hi! 

Online Banking Security

Online Banking Security

Did you know that 69% of online banking customers are in some way worried about their financial institute’s online security? That’s just one takeaway that we learned from our latest mini-study…

In the study below, find out how age affects:

  • How worried online banking customers are with their financial institute’s online banking security
  • The degree of satisfaction felt by online banking customers towards their financial institute’s online banking security
  • The level of security measures taken with online bank accounts
  • The usage of online banking features
RFG_OnlineBanking2019

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