U.S Valentine’s Day Perceptions

U.S Valentine’s Day Perceptions

With our love for human understanding at the core of what we do, to celebrate Valentine’s Day (February 14th), we wanted to find out how Americans perceive the annual day of love declaring, and how important celebrating today is for those in relationships.  We ran our mini-study across the United States, asking both men and women in relationships the following three questions…

  1. How important is celebrating Valentine’s Day?
  2. From the options given, what describes your initial thoughts towards Valentine’s Day?
  3. Are you planning on celebrating Valentine’s Day this year?

Below displays just some of the key findings from our results, but like us, if you want to find out the difference in how men and women view February 14th, download the full report here. 

71% OF AMERICANS WILL BE CELEBRATING VALENTINE’S DAY THIS YEAR

While the majority of respondents will be purchasing a gift for their partner this year, 29% have no intention of celebrating the annual event today or were not entirely sure.

20% OF WOMEN SAID THAT VALENTINE’S DAY IS AN OPPORTUNITY TO SHOW FAMILY AND FRIENDS THAT YOU CARE ABOUT THEM

While typically a day for finding your secret admirers and spending time with partners, 1 in 5 women share the similar initial thought that Valentine’s Day is an opportunity to show family and friends that you care about them, in contrast to 1 in 10 men thinking similarly.

17% OF AMERICANS THINK THAT VALENTINE’S DAY IS A DAY FOR RETAILERS/RESTAURANTS/BARS TO MAKE MONEY. 

The average American is intending to spend $152 this Valentine’s Day. So when asked “What’s your initial thoughts on Valentine’s Day?” it’s no surprise that “It’s a day for retailers/restaurants/bars to make money” came in as the second most popular answer overall. 

1 IN 5 AMERICANS DON’T THINK THAT CELEBRATING VALENTINE’S DAY IS IMPORTANT

This particular view came in at second place on the scale of importance of celebrating Valentine’s Day, with just under 1 in 4 women selecting this response. 

1 IN 3 MEN THINK THAT CELEBRATING VALENTINE’S DAY IS VERY IMPORTANT

While just over 1 in 4 Americans feel that celebrating Valentine’s Day is very important overall, it is men that find it the most important, with 11% fewer females answering in the same way.

Interested in viewing the full breakdown of results and how the viewpoints of males and females compare? Download the full report below! 

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Millennial Dating Preferences

Millennial Dating Preferences

If you’re a single millennial, you may not be a stranger to the complications and frustrations that come with dating. With the introduction of online dating platforms, it’s no surprise that millennials feel that they have it tougher than most, so in the spirit of Singles Day which occurs in November, we wanted to get a snapshot of how dating looks for this group of 25-39-year-olds. 

We asked a group of single U.S. male and female millennials, the following three questions:

  1. How would you prefer to meet your next partner? 
  2. What are the top three things that you look for in a partner?
  3. In total, how much do you think that a first date should cost?

Below displays the overall results for our mini-study, but to find out if males think that a first date should cost more than females, or what each group looks for in a partner, download the full report!

From the millennials asked, there was a clear favorite overall in how they would want to meet their future partner, with 44% stating that they would prefer to meet them through “an online dating app/website”.

Strong morals/values top the leaderboard for what millennials look for in their potential partner, with nearly half selecting this option, followed by a sense of humor (43%) and emotional maturity (40.8%).

Lastly, 1 in 10 millennials think that a first date in total should cost over $100, the same number of those that think that a first date should cost under $10.

What do you think of the results? Make sure to download our full whitepaper to find the breakdown of how each group responded!

Start Your Project in Under 2 Hours!

RFG is a full-service online research company and we’re ready to help you with your next project. Want to reach millennials, baby boomers, moms or any other audience (no matter how niche)? We have hundreds of data points which means that reaching the right respondents is easier than you might think. Get in touch with us today about your next study! 

U.S Superstitious Beliefs

U.S Superstitious Beliefs

A superstition is defined as a “belief that is not based on reason or scientific thinking and that explains the causes for events in ways that are connected to magic”.

In the spirit of Halloween, we’re unraveling the spooky (and not-so-spooky) superstitious beliefs of 18-75-year-old Americans, by asking two questions: 

  1. To what extent do you believe in superstitions?
  2. Which of the given superstitions do you believe in/practice?

Find out how age affects superstitious beliefs, and which superstition proves most popular by taking a look at our five top takeaways below!  

  • Overall, we learned that 52% of Americans asked, believe in superstitions, in comparison to just 22% who do not.
  • Belief in superstitions decreases with age, with 63% of 18-24-year-olds believing in superstitions, followed by 62% of 25-39-year-olds, 50% of 40-54-year-olds, and finally 34% of 55-75-year-olds.
  • “Somewhat believe” was the most popular opinion by 18-54 year-olds, while the most popular opinion of 55-75 year-olds had been “neither believe or disbelieve” at 34%.

 

  • With over half of Americans selecting “Picking up a penny for good luck”, this resulted in the most popular superstition believed overall, particularly amongst ages 25+. In comparison, the most popular superstition amongst 18-24-year olds was believing that the “four-leaf clover is a symbol of good luck” with 60%. 
  • Superstitions surrounding good luck proves to be most popular amongst all age groups, with the least popular superstitions based on symbols of bad luck.

What, if any superstitions do you believe in? Let us know in the comments below!

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13 Questions for Online Qualitative Research Recruitment

13 Questions for Online Qualitative Research Recruitment

Have you ever had your perfectly planned and thought out project stopped in its tracks because of recruitment, or lack thereof?

Right now, with the resurgence of qualitative research, we’re seeing an increased demand for online approaches in place of traditional recruitment methods for qualitative projects. But where do you begin to ensure that you and your sample partner are set up for a successful project?                                                          
We’ve put together 13 questions that you should ask when recruiting for your next online qualitative project below…

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Millennial Fast Food Eating Habits

Millennial Fast Food Eating Habits

As RFG’s tribute to National Cheeseburger Day on September 18th 2019, we wanted to investigate the fast food eating habits of U.S. millennials to learn more about how they spend, and their consumption frequency. 

With a 50/50 split of millennial males/females, we asked the following three questions: 

  1. How often do you consume fast food?
  2. How much do you spend on average on your fast food order? 
  3. What cuisine is your favorite type of fast food? 

Find a small snippet of the results below and get a complete breakdown, including male and female splits, in our white paper!

Kicking off the report, we asked “How often do you consume fast food” and found that 26% of millennials opt to order their meals rather than cook, 2-4 times a week. 

To find out how much their habits are costing them on average, we asked “How much do you spend on average on your fast food order?”, and for 23% of millennials, it can cost upwards of $15.01. 

Keen to know what cuisine tops the tastebuds of U.S. millennials, or how the male vs. female spending differs? Check out the full report below!

Start Your Project in Under 2 Hours!

RFG is a full-service online research company and we’re ready to help you with your next project. Want to reach millennials, baby boomers, moms or any other audience (no matter how niche)? We have hundreds of data points which means that reaching the right respondents is easier than you might think. Get in touch with us today about your next study!