U.S Superstitious Beliefs

U.S Superstitious Beliefs

A superstition is defined as a “belief that is not based on reason or scientific thinking and that explains the causes for events in ways that are connected to magic”.

In the spirit of Halloween, we’re unraveling the spooky (and not-so-spooky) superstitious beliefs of 18-75-year-old Americans, by asking two questions: 

  1. To what extent do you believe in superstitions?
  2. Which of the given superstitions do you believe in/practice?

Find out how age affects superstitious beliefs, and which superstition proves most popular by taking a look at our five top takeaways below!  

  • Overall, we learned that 52% of Americans asked, believe in superstitions, in comparison to just 22% who do not.
  • Belief in superstitions decreases with age, with 63% of 18-24-year-olds believing in superstitions, followed by 62% of 25-39-year-olds, 50% of 40-54-year-olds, and finally 34% of 55-75-year-olds.
  • “Somewhat believe” was the most popular opinion by 18-54 year-olds, while the most popular opinion of 55-75 year-olds had been “neither believe or disbelieve” at 34%.


  • With over half of Americans selecting “Picking up a penny for good luck”, this resulted in the most popular superstition believed overall, particularly amongst ages 25+. In comparison, the most popular superstition amongst 18-24-year olds was believing that the “four-leaf clover is a symbol of good luck” with 60%. 
  • Superstitions surrounding good luck proves to be most popular amongst all age groups, with the least popular superstitions based on symbols of bad luck.

What, if any superstitions do you believe in? Let us know in the comments below!

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13 Questions for Online Qualitative Research Recruitment

13 Questions for Online Qualitative Research Recruitment

Have you ever had your perfectly planned and thought out project stopped in its tracks because of recruitment, or lack thereof?

Right now, with the resurgence of qualitative research, we’re seeing an increased demand for online approaches in place of traditional recruitment methods for qualitative projects. But where do you begin to ensure that you and your sample partner are set up for a successful project?                                                          
We’ve put together 13 questions that you should ask when recruiting for your next online qualitative project below…


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Millennial Fast Food Eating Habits

Millennial Fast Food Eating Habits

As RFG’s tribute to National Cheeseburger Day on September 18th 2019, we wanted to investigate the fast food eating habits of U.S. millennials to learn more about how they spend, and their consumption frequency. 

With a 50/50 split of millennial males/females, we asked the following three questions: 

  1. How often do you consume fast food?
  2. How much do you spend on average on your fast food order? 
  3. What cuisine is your favorite type of fast food? 

Find a small snippet of the results below and get a complete breakdown, including male and female splits, in our white paper!

Kicking off the report, we asked “How often do you consume fast food” and found that 26% of millennials opt to order their meals rather than cook, 2-4 times a week. 

To find out how much their habits are costing them on average, we asked “How much do you spend on average on your fast food order?”, and for 23% of millennials, it can cost upwards of $15.01. 

Keen to know what cuisine tops the tastebuds of U.S. millennials, or how the male vs. female spending differs? Check out the full report below!

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RFG is a full-service online research company and we’re ready to help you with your next project. Want to reach millennials, baby boomers, moms or any other audience (no matter how niche)? We have hundreds of data points which means that reaching the right respondents is easier than you might think. Get in touch with us today about your next study! 

What’s The Most Annoying Thing About Working in an Office?

What’s The Most Annoying Thing About Working in an Office?

No matter how much you love your job, experiencing niggles in the office is an all too familiar feeling for some. Whether it’s Sandra from IT’s untidy desk, or Nick from sale’s persistence to never give you the pen he borrowed back, the list of nuisances could go on! 

Our newest mini-survey revealed the number one annoyance in the office and the top trait about our co-workers that gets us grinding our gears.

Interested to see if you can relate? Take a look at the results below…


It’s 5:25pm and you’re about to leave the office, the last thing you want is someone calling in favors, so it’s no surprise that the top nuisance for 42.5% of the office workers we asked was ‘Last minute requests before leaving the office”.

Interestingly coming in at third place, 1 in 4 respondents said that their coworkers are one of the most annoying things when working in an office, 9% higher than bosses! 


With 25% of respondents telling us that their coworkers is one of the things that annoys them in the office; we found out that 49% get frustrated because of “talking too much”. While “talking too loudly” closely follows at 46%. 

Found yourself contemplating coming into the office when you’re feeling under the weather? Stay at home! Over a third of respondents selected “coming in to work when they’re sick” as their biggest bugbear. 

Tell us what you think! What do you find is the most annoying thing about your office or coworkers? Let us know in the comments below!

RFG is an online sample provider with a global audience eager to share their thoughts, opinions, and preferences. Want to know more? Say Hi or Request a Quote to get your projects started in under 2 hours.

Who Is Most Likely To Tell A Lie, Millennials or Baby Boomers?

Who Is Most Likely To Tell A Lie, Millennials or Baby Boomers?

 If you were told that yesterday you were lied to 200 times, would you believe it? More importantly, would you be able to pinpoint what those lies were, or who it was that was guilty of exaggerating the truth?  

In light of this stat, we wanted to find out not just the common occasions that people tend to lie, but to make things more interesting, we decided to focus on two age groups to find out how their lying habits compare…

Taking a sample of U.S. Millennials (aged 25-39) and Baby Boomers (aged 55-75) we asked the following three key questions:

  1. How often do you tell a lie?
  2. In general, how guilty do you feel when you lie?
  3. On which occasions do you most frequently lie? 


By asking “How often do you lie?” we found that 59% of Baby Boomers admitted to lying, in comparison to huge 77% of Millennials! 


Only 37% of our bluffing Baby Boomers answered that they feel “extremely guilty” when telling lies, and while Millennials are more likely to tell fibs, 54% answered similarly, that they feel “extremely guilty” when doing so.



And finally… what are they likely to lie about? Using multi-select, we found that both groups answered that they most frequently lie “In a situation to spare someone’s feelings”. Notably, the biggest difference between the two groups stems from millennials tendency to fluff the truth when it comes to their feelings, to make themselves sound more interesting and “on a job application/CV“. 


  • 41% of Baby Boomers selected that they ‘do not lie’, up from 23% of Millennials, suggesting that Millennials are more likely to lie when compared to the elder generation. 
  • From the results we can expect Millennials to feel more guilty when telling us a lie than Baby Boomers.
  • 17% of Millennials will lie to make themselves ‘sound more interesting’, just over 5 times as much as Baby Boomers.
  • 23% of Baby Boomers will lie about they feel, in comparison to 45% of Millennials, suggesting that Baby Boomers may be more open to showing their honest emotions. 

Extracted some takeaways from the data that you’d love to share? Get involved in the discussion below and tell us! Or if you have an upcoming project focusing on Millennials and Baby Boomers, our team can have your projects live in 2 hours. Request a quote to get yours started!