COVID-19: A Compilation of Resources for the Insights Industry

COVID-19: A Compilation of Resources for the Insights Industry

While there is so much uncertainty about what is in store for us over the next coming months, one thing that has never been more clear is that our industry is filled with so much support for our peers. It’s truly incredible to see so many organizations coming together to offer their time, their complimentary resources, or their expertise and advice to help one another out. 

With this in mind, we wanted to create a hub of these tips, guides, and insights for going-forward. Below you will find a compiled list of these resources segmented by interests that have been shared from others in our field including:

  • COVID-19 Trackers & Complimentary Research
  • COVID-19 Data
  • Best Practices, Recommendations, and Impact on the MR Industry
  • Various Other Helpful Resources

Of course, in the coming weeks, we will be expanding these lists as our industry unfolds and uncovers the insights that will shape our new normal. If you have written an article or read an interesting piece lately that you would love to share with our MR friends and colleagues, please Say Hi! We would love to hear from you!

Mission Update

Mission Update

Just recently, RFG sent another donation to our charity partner, Action Against Hunger, valuing a total of $30,000. We firstly want to take this opportunity to thank each and every one of our partners for making this possible! While under these devastating circumstances, we hope that this has made your day a little bit brighter to know that together we are doing our bit to limit the impact of this global pandemic, and supporting Action Against Hunger’s on-going mission to end world hunger.

How is Action Against Hunger helping to limit the spread and challenges of COVID-19?

WASH PROGRAMMES: Action Against Hunger’s Water, Sanitation and Hygiene programme helped to reach a total of 8.9 million in 2019. To help limit the impact of COVID-19, Action Against Hunger will expand their programme, with the aim to teach hand washing and other hygiene practices that are crucial for preventing the further spread of the virus. 

SUPPORT: To overcome the challenges that we’re facing on a global scale, a collaborative effort is essential. Action Against Hunger’s dedicated team across their countries of focus will continue to work with local health ministries to help identify and refer infected individuals, and to strengthen local health systems.

FIGHTING MALNUTRITION: At the core of Action Against Hunger’s mission, battling world hunger has never been of more importance. With undernutrition resulting in a weakened immune system this becomes a huge risk in the fight against COVID-19, and so their efforts will continue to acute malnutrition around the world. 

To further shed light on Action Against Hunger’s work, please read their full update below:

Our commitment to Action Against Hunger has never wavered since 2016, and with this global pandemic affecting each and every one of us, it’s humbling to know that through our every-day work we can play our part in saving the lives of those across the world. Thank you again to every partner for making this possible! 

To work with RFG and have an impact at the same time Say Hi and a member of our dedicated PM team will be happy to help or answer any questions.

U.S Valentine’s Day Perceptions

U.S Valentine’s Day Perceptions

With our love for human understanding at the core of what we do, to celebrate Valentine’s Day (February 14th), we wanted to find out how Americans perceive the annual day of love declaring, and how important celebrating today is for those in relationships.  We ran our mini-study across the United States, asking both men and women in relationships the following three questions…

  1. How important is celebrating Valentine’s Day?
  2. From the options given, what describes your initial thoughts towards Valentine’s Day?
  3. Are you planning on celebrating Valentine’s Day this year?

Below displays just some of the key findings from our results, but like us, if you want to find out the difference in how men and women view February 14th, download the full report here. 


While the majority of respondents will be purchasing a gift for their partner this year, 29% have no intention of celebrating the annual event today or were not entirely sure.


While typically a day for finding your secret admirers and spending time with partners, 1 in 5 women share the similar initial thought that Valentine’s Day is an opportunity to show family and friends that you care about them, in contrast to 1 in 10 men thinking similarly.


The average American is intending to spend $152 this Valentine’s Day. So when asked “What’s your initial thoughts on Valentine’s Day?” it’s no surprise that “It’s a day for retailers/restaurants/bars to make money” came in as the second most popular answer overall. 


This particular view came in at second place on the scale of importance of celebrating Valentine’s Day, with just under 1 in 4 women selecting this response. 


While just over 1 in 4 Americans feel that celebrating Valentine’s Day is very important overall, it is men that find it the most important, with 11% fewer females answering in the same way.

Interested in viewing the full breakdown of results and how the viewpoints of males and females compare? Download the full report below! 

Get closer to the humans that you need to understand.

Millennial Dating Preferences

Millennial Dating Preferences

If you’re a single millennial, you may not be a stranger to the complications and frustrations that come with dating. With the introduction of online dating platforms, it’s no surprise that millennials feel that they have it tougher than most, so in the spirit of Singles Day which occurs in November, we wanted to get a snapshot of how dating looks for this group of 25-39-year-olds. 

We asked a group of single U.S. male and female millennials, the following three questions:

  1. How would you prefer to meet your next partner? 
  2. What are the top three things that you look for in a partner?
  3. In total, how much do you think that a first date should cost?

Below displays the overall results for our mini-study, but to find out if males think that a first date should cost more than females, or what each group looks for in a partner, download the full report!

From the millennials asked, there was a clear favorite overall in how they would want to meet their future partner, with 44% stating that they would prefer to meet them through “an online dating app/website”.

Strong morals/values top the leaderboard for what millennials look for in their potential partner, with nearly half selecting this option, followed by a sense of humor (43%) and emotional maturity (40.8%).

Lastly, 1 in 10 millennials think that a first date in total should cost over $100, the same number of those that think that a first date should cost under $10.

What do you think of the results? Make sure to download our full whitepaper to find the breakdown of how each group responded!

Start Your Project in Under 2 Hours!

RFG is a full-service online research company and we’re ready to help you with your next project. Want to reach millennials, baby boomers, moms or any other audience (no matter how niche)? We have hundreds of data points which means that reaching the right respondents is easier than you might think. Get in touch with us today about your next study! 

U.S Superstitious Beliefs

U.S Superstitious Beliefs

A superstition is defined as a “belief that is not based on reason or scientific thinking and that explains the causes for events in ways that are connected to magic”.

In the spirit of Halloween, we’re unraveling the spooky (and not-so-spooky) superstitious beliefs of 18-75-year-old Americans, by asking two questions: 

  1. To what extent do you believe in superstitions?
  2. Which of the given superstitions do you believe in/practice?

Find out how age affects superstitious beliefs, and which superstition proves most popular by taking a look at our five top takeaways below!  

  • Overall, we learned that 52% of Americans asked, believe in superstitions, in comparison to just 22% who do not.
  • Belief in superstitions decreases with age, with 63% of 18-24-year-olds believing in superstitions, followed by 62% of 25-39-year-olds, 50% of 40-54-year-olds, and finally 34% of 55-75-year-olds.
  • “Somewhat believe” was the most popular opinion by 18-54 year-olds, while the most popular opinion of 55-75 year-olds had been “neither believe or disbelieve” at 34%.


  • With over half of Americans selecting “Picking up a penny for good luck”, this resulted in the most popular superstition believed overall, particularly amongst ages 25+. In comparison, the most popular superstition amongst 18-24-year olds was believing that the “four-leaf clover is a symbol of good luck” with 60%. 
  • Superstitions surrounding good luck proves to be most popular amongst all age groups, with the least popular superstitions based on symbols of bad luck.

What, if any superstitions do you believe in? Let us know in the comments below!

Ready to start your next project?