US Presidential Election Voting Habits

US Presidential Election Voting Habits

The events of 2020 have changed how we think, act, and carry out our everyday lives, from daily routines, right down to our values. So now, as voters gear up to put their thoughts to paper in less than four weeks for the US Presidential Election, we wanted to find out if this year’s monumental moments have impacted their voting habits and if so, how. 

For our latest mini-study, we asked a sample of 1261 US respondents the following three questions:  

  1. Are you planning to vote in the upcoming 2020 presidential election? 
  2. Has any of the given options majorly influenced your decision when voting in the upcoming 2020 presidential election? 
  3. How have events from 2020 (for example COVID-19, and Black Lives Matter) changed your voting habits this year?

For example, of the 1261 respondents asked, “Are you planning to vote in the upcoming 2020 presidential election?” we found that 85.9% are intending to vote. Learn how males vs females compare in their voting attitudes this year, by downloading the full report below. 

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US Presidential Election:

How have 2020 events shaped voting habits?

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COVID-19 Collaboration

COVID-19 Collaboration

COVID-19 has taken us in different directions than we ever would have anticipated, and for a significant amount, that includes their employment status. The reality has resulted in most of us seeing first-hand friends’ or family’s jobs become a casualty to the pandemic both outside and within the MR space. So, to highlight the skills and expertise of those who found themselves out of work, RFG made a call-out to the industry last month. 

As part of a collaboration project, we sought to partner with researchers to create a report of their choice, on the impacts of COVID-19. Powered by our modular data acquisition platform, DataForce, and with the ability to collect the data with ease and speed through RFG’s on-demand sample tool, we supplied 1,000 U.S. respondents to facilitate their studies on: 

Joining RFG’s Co-Founder and COO, Baillie Buchanan, each of our partners, Aman Khalid, Javier Vesga, and Viraj Joshi, gave a quick introduction to their study and a summary of their findings that you can watch below, alongside their full report with key takeaways and recommendations going forward. 

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RFG Announces DataForce

RFG Announces DataForce

RFG is proud to announce the launch of DataForce, a modular suite of research platforms to enable innovative active data acquisition, sample and fieldwork management, and research platform automation. Powered by an elegant microservices infrastructure DataForce’s modules DataForce Connect, DataForce Collect, and DataForce Community offer solutions for the entire research operations lifecycle. Clients can now benefit from our scalable platform-as-a-service (PaaS) to enable their own growth, research product development, and overall operational efficiency.

Below is the full text of the announcement release. To get a first-look at DataForce in action, please contact us at

Research For Good Announces DataForce: Suite of Tools Includes Fully-Automated Respondent Ecosystem and Revolutionary Sampling Automation

SEATTLE, Wash — Today, Research For Good (RFG) announced the launch of DataForce, a suite of data acquisition and research tools built to facilitate innovative sample and fieldwork management. DataForce Connect, DataForce Collect, and DataForce Community will provide users with a modular suite of purpose-built tools to enable respondent acquisition, community management, automation of sample supply, and demand, as well as optimize the full research project lifecycle from bid to billing. 

“Today’s research business leader needs to build resiliency into their business. Resiliency facilitated by the flexibility to drive growth and foster innovation,” RFG COO Baillie Buchanan said. “DataForce enables our clients to optimize the efficiency of their research operations, maximize the ROI of their communities, and easily build and integrate new research tech as their client’s needs evolve.” 

Unique in the Market Research industry tech stack, DataForce’s modules are available as both a suite of off-the-shelf, Software as a Service (SaaS), or as API driven Platform as a Service (PaaS) offerings. DataForce as a PaaS offers a micro-services built back-end infrastructure to facilitate product development for agencies looking to build proprietary and agile research products of their own. 

DataForce Connect innovations include a fully-automated respondent ecosystem, predictive feasibility across disparate sampling methodologies, and end-to-end workflow optimization. 

DataForce Community is a full-featured community management platform built on an elegant and flexible back-end to remove limitations often seen in currently available options. Included is a completely reimagined system for survey invitations and matching via an automated sampling system that eliminates respondent-survey mismatch and maximizing the contribution of every participant. 

“Automated Sampling grew from a specific client concern about participant-to-survey matching and led to a revolution in panel participation efficiency,” Buchanan said. “Together with our customers, we aim to apply these same development principles across a myriad of today’s data acquisition headaches.”

DataForce Collect enables active data acquisition; boasting unlimited question structures, device type capabilities, and adaptability to various engagement methodologies. An elegant library system minimizes programming time and enables an array of improvements to the survey experience. For those looking to accelerate time to market for proprietary research product development, DataForce Collect’s future-focused architecture is licensable as a development foundation.

Research For Good launched in 2012 and provides project management, survey fieldwork, and research technology. The company has been building proprietary technology since 2013 in order to facilitate their own growth and vision for active data acquisition. DataForce RFG enables clients to leverage proven software development expertise and experience in order to accelerate their own efficiency, innovation, and time to market.

About Research For Good

Research For Good enables human understanding through DataForce, our future-forward active data acquisition platform. In addition, RFG’s experienced team provides respondents and fieldwork solutions using the DataForce platform. Efficient, flexible, modular, and built on today’s most advanced technology, DataForce enables insights at speed and scale. Mission-driven at heart, RFG makes a corporate donation to charity for every survey completed in DataForce.

COVID-19: Your Questions #4

COVID-19: Your Questions #4

For the fourth part of our COVID-19 mini-series this week, we feature some valuable questions from the researchers at AARP, Research Solutions, and Merdian Research.

The outbreak of COVID-19 has forced many of us into a state of confusion with the heavyweight of the unknown. Yet, with our industry’s incredible power, we can get closer to understanding consumers and how the pandemic has been impacting their daily lives, for the better, and the worse. 

The following report asks four new questions to our sample of 1,000 U.S. respondents: 

  1. Are you using your time during social distancing for learning/refreshing your career skills?
  2. What types of learning experiences are you focusing on during social distancing?
  3. Which best describes what “getting back to normal” will mean to you after the COVID-19 outbreak is over?
  4. Has the incidence of ordering things online and having them delivered to your home increased, decreased, or remained the same since COVID-19?
Interested in finding out if COVID-19 has put a financial strain on people’s lives, or if they have been able to save more than usual? We’d love for you to get involved with our next report! If you have any questions that you want to be answered, and want us to feature in our next campaign, Say Hi!
Enter your details below to receive the COVID-19: Your Questions report, and share a COVID-19 question to be featured in an upcoming study!
 Let us know in the form below your question, and we’ll ask 1,000 respondents (Nat Rep) on the house!

Your email will also be added to our email list so you receive any future reports, along with RFG news, before anyone else.

COVID-19: Your Questions #3

COVID-19: Your Questions #3

If you’ve been following our COVID-19 mini-series, you’ll note that to date, we’ve touched on ranging topics including sleeping patterns, the attitudes to the Government’s treatment, and how our connections with those around us have strengthened. Yet, while our general emotions are changing daily, and every industry has been facing the impacts of the pandemic, it can be argued that one sector that has been harder hit than most, is the travel industry. 

 To deliver a top-line view of how Americans feel about traveling currently, and in the post-COVID-19 world, our third report has been compiled from the questions submitted by AT&T, Biltmore, and EHI. 

View the report to find out how 1,000 Americans, aged 18+, responded to the following four questions:  

  1. What needs to happen for you to feel comfortable traveling again?
  2. When travel and lockdown restrictions related to the spread of Coronavirus are lifted, how likely are you to avoid public transportation/ride-hailing and look for alternate transportation options?
  3. Which of the following best describes the leisure trips you’re most likely to take when travel and lockdown restrictions are lifted, and leisure travel resumes? 
  4. Will you continue to work from home once the pandemic is over, or do you want to go back to the office (assuming you can choose)?
It has never been more important to work together and understand humans in their thinking, needs, and fears. That’s why we’re asking you to share with us the questions that you need insights into! Whatever your question, Say Hi! We’d love to help!
Enter your details below to receive the COVID-19: Your Questions report, and share a COVID-19 question to be featured in an upcoming study!
 Let us know in the form below your question, and we’ll ask 1,000 respondents (Nat Rep) on the house!

Your email will also be added to our email list so you receive any future reports, along with RFG news, before anyone else.