International Reach for Quality Sample

International Reach for Quality Sample

International Reach Image

 

In an ever expanding global consumer atmosphere, more companies are investing in market research to fulfil their international strategy needs. To meet these needs, we have expanded our international reach. For details on our reach, demographics and sampling methodology, have a look at our ALL NEW Sample Book which has been updated with all the latest numbers and information.

To help you get in the mood, here is a teaser-stat for each of our featured countries.

  • USA: The average American worker stays in their role for 4.4 years
  • CANADA: There are more births to mothers over 40 than under 20 in Canada
  • MEXICO: 75% of sesame seeds from Mexico go to McDonalds for their burger buns
  • BRAZIL: 92% of cars sold in Brazil use ethanol as fuel, which comes from sugar cane
  • SPAIN: 72% of the Spanish population speak Spanish
  • UK: Average cars are parked for 96% of the time
  • FRANCE: 70% of people living in France claim they suffer from depression making it the world’s most depressed country
  • ITALY: 51% of Italians can’t afford a vacation
  • GERMANY: The population of Germany is in decline. It has dropped by over 2 million in the last decade
  • SAUDI ARABIA: 64% of the population are active internet users
  • JAPAN: In Japan there are more pets than children
  • AUSTRALIA: 75% of Australian plant and animal species are still undiscovered

If the above facts have you itching for more international insights then reach out to us for a quote or check and check out our page on data quality to understand why our sample is right for your business.

Sources

USA: http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-human-resource-nightmare/#344d63095508 

Canada: http://www.cbc.ca/news/canada/manitoba/babies-born-to-over-40-than-under-20-1.3823439 

Mexico: http://www.webmd.com/allergies/news/20090316/sesame-allergies-on-the-rise-in-us 

Brazil: http://www.huffingtonpost.com/eric-ehrmann/brazils-biofuel-drama_b_863402.html 

Spain: http://www.bbc.co.uk/languages/european_languages/countries/spain.shtml

UK: http://www.reinventingparking.org/2013/02/cars-are-parked-95-of-time-lets-check.html 

France: https://www.talkinfrench.com/really-makes-french-depressed/

Italy: http://www.euractiv.com/section/social-europe-jobs/news/40-of-eu-citizens-can-t-afford-a-vacation/

Germany: http://www.nytimes.com/2013/08/14/world/europe/germany-fights-population-drop.html?pagewanted=all&_r=1 

Japan: https://www.theguardian.com/lifeandstyle/2012/jun/08/why-japan-prefers-pets-to-parenthood 

Saudi Arabia: http://www.globalmediainsight.com/blog/saudi-arabia-social-media-statistics/ 

Australia: http://www.abc.net.au/news/2014-09-07/75-per-cent-of-species-unknown-fact-check/5649858

Enhanced Reach For Germany Sample

Enhanced Reach For Germany Sample

Guten Tag!

Research For Good’s European expansion continues with today’s announcement of our enhanced reach for German Sample for online market research studies. We now have access to 235,000 potential respondents for online market research in Deutschland.

Germany ranked Europe’s highest in the latest Nation Brand Index conducted by GfK which factors in Governance, Exports and Tourism, along with other criteria, to bring together a list of countries with the best ‘brand image.’ Having a high Nation Brand Index means that globally the country is seen as a great place to do business. So it is no surprise that Germany, ranked 2nd behind United States in the report, is a key area in which our clients seek market research coverage.

For more details check out our new Germany sample 1-pager, and download our most current panel book here.

To celebrate our enhanced Germany sample reach, we’re offering a 20% discount on the CPI for any Germany projects bid between September 13th, 2016 and October 25th, 2016.

“Prost”

Enhanced Reach For Mexico Sample

Enhanced Reach For Mexico Sample

Our expansion in Latin America continues! Research For Good today announced enhanced reach for Mexican sample for online market research studies. We now have access to over 160,000 potential respondents in Mexico.

According to a recent report from the AMAI (Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión aka. The Mexican Association of Market Intelligence and Opinion Agencies), in 2015 the research industry in Mexico reached an annual value of 6.415 billion pesos (approximately $351Million USD based on the exchange rate as of the time of this post). Given that the economy of Mexico is the 15th largest in the world in nominal terms and the 11th largest by purchasing power parity, according to the International Monetary Fund, it’s no surprise that Mexico is a country which our clients are increasingly requesting as part of our market research sample coverage. We’ve built partnerships with unique sources in order to give our research clients a reach of potential sample respondents which exceeds 160,000 people in Mexico.

For more details check out our new Mexico sample 1-pager, and download our most current panel book here.

To celebrate our enhanced Mexico sample reach, we’re offering a 20% discount on the CPI for any Mexico projects bid between August 23rd, 2016 and October 4th, 2016.

Enhanced Reach For Brazil Sample

Enhanced Reach For Brazil Sample

Following along on our string of recent announcements, Research For Good today announced enhanced sample reach for Brazil market research studies. We now have access to over 1,200,000 potential respondents in Brazil.

With the opening ceremonies of the 2016 Rio Olympics happening in just 3 days, increased attention, awareness and interest will be brought to the country and people of Brazil. Brazil is the 5th largest country in the world by both land area and population and boasts one of the largest economies in the world. If you’re not already being asked to include Brazil in your international market research studies, it’s a safe bet that you will be soon. To that end, we wanted to make sure that we have the sample resources in place to support your needs. We’ve built partnerships with unique sources in order to give our research clients a reach of potential sample respondents which exceeds 1.2 Million people.

For more details check out our new Brazil sample 1-pager, and download our most current panel book here.

To celebrate our enhanced Brazil sample reach, we’re offering a 20% discount on the CPI for any Brazil projects bid between August 2nd, 2016 and September 13th, 2016.

6 Questions Your International Sample Supplier Should Ask YOU

6 Questions Your International Sample Supplier Should Ask YOU

We at Research For Good have been running international and multi-country projects since our early days. With those years of experience comes an understanding of which key pieces of information ensure a successful outcome for your multi-country market research study. We’ve recently announced enhanced sample reach in the UK, Australia and France, with more countries coming down the pipe soon. In light of this renewed focus on sample excellence outside of North America we’ve developed a list of key questions your sample supplier should be asking before launching your international market research survey. Refer back to this list each time you’re launching a survey (whether it’s with us, or another supplier) and you’ll be on the path to country-specific sampling excellence!

As compiled by our resident project management expert Deya Nacheva, Senior Director of Client Happiness, here are the 6 questions your sample supplier should ask before an international survey launch:

  1. What are your hours of coverage? While it’s important for you (the sample buyer) to understand what hours your suppliers are available and how they line up with the time zones of the markets you’re sampling, it is also very important for your supplier to know when YOU are available. Are you based in New York and running a survey with Japanese respondents? What is your overlap with that time zone? Are you or someone on your team available Sunday evening in New York to respond if questions arise based on the respondents coming in on Monday morning Japan time?
    • If a member of your (the buyer’s) team is not available, it’s important to set clear expectations for fielding, and have a back-up emergency contact just in case something is really impacting the fielding and cannot wait (like a broken link or survey error). In addition, it’s a good idea to think through how you want your supplier to handle trouble-shooting in the event that you are not immediately available. What is your supplier’s policy on pausing an in-field study if something appears broken or a high proportion of respondents are dropping out? Do you have a test-survey available to the supplier so they can test as the study is in field without impacting your data collection? Giving your supplier this kind of access can help them to resolve (or at least pinpoint) issues on the fly, and help ensure the overall health of the project. Set your supplier up to help you – this is a partnership and your supplier should be happy to help you in this way.
  2. Can your share the questionnaire? A questionnaire is always helpful for testing purposes on any study, but it also allows our team to confirm that the subject and line of questioning are appropriate for each of the targeted countries. Our team sees many surveys for different countries each day, and has a wealth of experience in understanding cultural, economic and even legal differences which may need to be considered when it comes to sample plans for each country.
  3. How do the targeting requirements differ by country? It’s important for your sample supplier to be fully aware not only of the overall targeting for the survey, but any and all targeting and quota differences by country. The quota-breaks for Brazil will be different from Australia, and even different than more closely located countries like Mexico. It’s important to lay this out with as much detail as possible
  4. Has the survey been translated? Can you share those translations with us? Obviously it is important for us to ensure that the survey is translated so that we can respect the respondent. In addition, sharing the translations can also help us to pre-screen appropriately on our end (if this is something that has been agreed to as part of the sample plan).
  5. Have you translated for all applicable languages in a particular country or only the most dominant? For some countries more than one language is common, and depending on the audience, not having translations available for different dialects (I’m looking at you China) can impact both the feasibility and representativeness of the sample.
  6. Are there any country specific holidays, events or issues that may impact the fielding? This one can go both ways as your supplier should also be able to warn you if they know of any holidays which may overlap with your fielding, but it’s a good idea for you both to spend at least a few minutes checking the latest news coming out of the area you’re researching to ensure there are no major developments which could keep people from participating during your planned fielding window. Look for:
    • Holidays
    • Political events/upheavals
    • Natural disasters
    • Major social-discourse that could have an impact on the mindset of your respondents – even if that is not specifically the topic of your research.

For more information about our upcoming country expansion announcements, and other “Good To Know” information, subscribe to our newsletter here: Newsletter Sign Up

Enhanced Reach For France Sample

Enhanced Reach For France Sample

Joyeux Quatorze Juillet! While we aren’t putting on a parade or shooting off fireworks to celebrate The French National Day we are happy to announce that we now have expanded reach with our French sample for online market research!

Bastille Day – the term used in English speaking countries to designate the French National Day or La fête nationale commemorates the beginning of the French Revolution with the Storming of the Bastille on 14 July 1789 and the subsequent unity of the French people at the Fête de la Fédération on 14 July 1790.

hat tip: Wikipedia

Following along on our string of recent announcements, Research For Good today announced enhanced sample reach for France market research studies. We now have access to over 205,000 potential respondents in France. For more details check out our new France sample 1-pager, and download our most current panel book here.

To celebrate our enhanced French sample reach, we’re offering a 20% discount on the CPI for any France projects bid between July 14th, 2016 and August 25th, 2016.