The Sampling Place

The Sampling Place

Online sample provider Research For Good is proud to announce that, after three months of beta testing, their do-it-yourself sample buying portal, The Sampling Place, is fully launched, more robust and easier to use.  

Inspired by trends towards efficiency and DIY within the Market Research industry and from requests direct from sample buyers, The Sampling Place helps with two very common market research industry constraints: time and resources. After rigorous testing by beta users alongside beta, the always-on portal is even quicker and more efficient, plus the easy to navigate interface means that users are just clicks away from calculating feasibility and launching, monitoring and making real-time adjustments to projects – whenever it suits them.

Autonomous and intuitive, The Sampling Place is built upon Research For Good’s source-agnostic sample methodology, and industry-leading breadth of recruitment. Sample buyers now have access to, and complete control over, the broadest cross-section of the online population, with the nuanced sampling controls needed to ensure high-quality insights from thoughtful and engaged respondents.

With every survey complete purchased through the platform, Research For Good makes a corporate donation to their charity of choice Action Against Hunger. Driving market research technology forward while engaging corporate funds in social causes puts Research For Good at the forefront of doing good in our industry. Request access to The Sampling Place today to find out just how easy sample buying can be!

Learn more about The Sampling Place and see it in action!

Good To Know: Learn & Evolve or Perish

Good To Know: Learn & Evolve or Perish

In this instalment of our Good To Know series, we’re bringing you some great posts from around the #MRX web to help you learn or brush up on skills and new innovations in the market research industry. Just returning from IIeX NA 2017, one clear message came through – learn & evolve or perish. We’re here to help you grow and expand with these articles and events we feel are Good To Know.

Been a while since your last stats class (or shhh… never taken one)? Here’s a useful post outlining the basics of quant methodologies.

3 articles you may have missed on Tech/Automation in MR

CONFERENCES

Conference season is quieting down for summer – but don’t forget to register early for some of the upcoming fall shows:

  1. ESOMAR – Amsterdam: 10-13 September
  2. TMRE – Orlando: 22-25 October
  3. RR17 – Munich: 25-26 October

And incase you missed these conferences, here are some recaps

Samplecon 2017 Recap
Insights Show 2017 Recap

Now that you’re set to attend one of the fall conferences, here are Co-Founder Baillie Buchanan’s best tips to hack your conference experience to get the most out of being an attendee.

And while you’re at it – why not take some time to enhance your public speaking skills with a new app Orai.

Sample Company Call Out

Sample Company Call Out

I’m going on the record calling out sample companies (ourselves included – there’s always room for improvement) to do a better job of consulting with our clients on the topic of research participation. Given that there is far more demand for respondents than there are respondents to fill available survey opportunities, there’s a pretty low barrier of entry for sample companies to sling respondents. I know, we’ve all done it.

But, by doing so, we’re shooting ourselves in the foot. Sample companies are getting a bad rap in the market research industry. End-clients don’t want to deal with us, they hire research agencies to shield them. During “The Great Sample Debate” at IIeX NA 2017 Tanya Feinstein of Dell, when asked whether she would appreciate a MR agency bringing their sample supplier into the room explained that no, in fact she would not want a sample supplier there “that’s what I hired the MR agency to deal with”.

Long have sample companies bemoaned the user experience of the survey. But aside from pointing fingers (at the end client who “won’t change” or the agency who “doesn’t solicit our council”) what are we doing to position ourselves not as sources of respondents but as experts in the field of connecting brands and researchers with the people they need to hear from?

I believe the change has to come from us. Let’s stop waiting to be invited to the table. Here’s what I believe we can do to prove our worth, instead of just talking about it:

  1. Collect respondent feedback: If you’re not already asking your respondents to rate their survey experience and share their thoughts, you need to start doing this NOW.
  2. Analyze internal statistics: are you looking at drop-rates by client? Are you pinpointing different survey design elements and comparing their performance? You don’t have to build anything fancy for this – use what you have and give it some critical thought. That thought can translate into real learning that you can feed back to your clients.
  3. Share respondent feedback: Then, take it a step further and find the story in that feedback and share it with your clients. Maybe your client is an MR agency and won’t pass it along to the end client, maybe they will. Maybe you think it’s too late, maybe they’ll remember and ask for your thoughts earlier in the survey creation process next time. Build a compelling case for what you’re asking for (mobile friendly, shorter, less grids, flashier look/feel, more engaging gamification or multi-media components, even as basic as adjusting the answer options to align with information you already know about your respondents so that they don’t have to answer their household income or marital status AGAIN!)
  4. Get involved with the organizations in our industry actively working to address respondent issues. Keep an eye on what the GRBN and Insights Association Online Sampling Forum are putting together.

Stop asking for a seat at the table, let’s forge our own seat by being a consultative partner to market research agencies and their clients. We can, and we must, drive real change in the respondent experience – or there won’t be respondents willing to participate in market research.

Guest Post: Jacqueline Rosales’s Trade Show Tricks…And Treats!

Guest Post: Jacqueline Rosales’s Trade Show Tricks…And Treats!

We’re gearing up for our next conference (IIex 2017) with the next installment of our conference series. This time we’re fortunate enough to have a guest post by none other than Jacqueline Rosales, Chief of Operations for SoapBoxSample. Jacqueline is bringing a new perspective to the series with tips for making the most out of being a conference exhibitor.

This post originally appeared on Jacqueline’s blog Telltale Ten.

You’ve heard of “Take-Your-Kid-to-Work Day,” but what about “Take-Your-Marketing-Director-to-a-Trade-Show Day?” Although I’ve been involved in planning SoapBoxSample’s trade show presence for the past several years, it wasn’t until last month that I actually got to be there for an exhibition. Attending the MRA Corporate Researchers Conference in person let me see trade shows through a new lens. I learned a few simple (and free!) tricks that can help any company bring in a big fish.

Focus on what really counts. It’s not just the flashy booth graphics (although they help), the perfectly-worded handout (probably don’t help at all) or the even the free giveaways (although I am a sucker for a good stress ball). What stood out the most for me was the people. Here’s what I picked up.

  1. Being Bored Is Boring

You know how you start to yawn when someone around you is yawning? Yeah, it’s not a good look. So cut it out. Keep your energy up. Tell a joke. Do a few jumping jacks. Be silly. It’s better than putting people to sleep.

  1. Avoid Predatory Practices

Have you ever walked through the mall and gotten the sensation that you were being stalked? It’s probably the overzealous perfume counter girl looking for her next victim to spray. Don’t be like this girl. You can feel her stare from a mile away and it immediately makes you want to duck and run. An overly intense salesperson can cause the same effect. If you notice people quickening their pace and suddenly burying their faces in their phones as they go past your booth, someone may be putting off a desperate vibe.

  1. Seven Deadly Body Language Sins

60% to 90% of communication is nonverbal. Closed-off body language sends a clear signal to potential clients — Don’t stop, keep walking. Here are some examples of behavior that can drive people away from your space. If you see anyone on your staff doing any of these things, throw a stress ball at their heads.

  • Constantly checking their phone (or watch)
  • Scratching, picking, poking, or doing anything to their bodies that should be done in private (It’s just gross!)
  • Staring at the ground
  • Standing too close to people
  • Tapping fingers, feet, or worst of all, clicking a pen
  • Fake, frozen smile
  • Over-blinking (or staring without blinking) (Super creepy! Don’t be known as the company of serial killers.)
  1. Don’t Be a Broken Record!

Have you ever gotten a robo-call? If you’re lucky enough to have avoided them, they are pre-recorded telephone calls, usually from a telemarketing company or a political party. And they are THE. WORST. EVER. Don’t let your staff pitch like robots. Robots memorize a script and recite it on repeat. Encourage your team to LISTEN, and ASK QUESTIONS. People want to feel heard. They want their uniqueness to be acknowledged. Show your value by showing off your human side. In other words, be real.

  1. Steer Clear of Smack-Talkers

Market Research is a small, tight-knit industry. People know each other. If I started talking smack about my competition, it would get around. Fast. Even if you work for a huge industry, it’s not a good idea to trash talk your competition. This is especially true at a trade show, where competing companies are sharing the same space and the same food supply. There are ways to show off your capabilities without putting others down. It makes you look desperate, and unprofessional. And it might make people wonder if you’re equally uninhibited about discussing clients and their confidential information.

  1. When the Show’s Over, You’re Still on Display

Before attending this conference, I thought that Market Researchers were a meek and mild bunch (like accountants or insurance adjusters.) Wrong. Market researchers like to drink and party. A lot. And when they start drinking, they start coming out of their shells. (Some of them should have stayed in their shells.) Speaking of staying in, it’s a good idea to look out for … (how can I put this delicately?) overexposure. After the cocktail reception mingling, potential clients should come away with more knowledge of your products and services, not more knowledge of your salesperson’s soft tissues.

And yes, I actually witnessed all of these things first hand. Some even more than once. I was there for 2.5 days.

I have always known, that having a decent trade show presence can be expensive and time-consuming. But if it’s done well it can have a great ROI. In other words, you can be the best Marketer in the world, but work with your leadership team to make sure your hard work isn’t ruined by a salesperson with a creepy stare who picks his nose in your booth.

Thanks Jacqueline for this hilarious account of what it takes to have a successful booth in the conference exhibitors hall. You can read more of Jacqueline’s musings on her blog: Telltale Ten

Readers, what stands out to you when visiting a booth in the exhibitors hall? Is it the swag, the jumping-jacks, or something else? Please share in the comments below.

And, if you’re looking for more on #mrx conferences check out:

5 Conference Factors
2017 Market Research Conferences
The Sampling Place

The Sampling Place

Feedback from researchers and sample buyers in the market research industry points to continued constriction of timelines and resources. This has led industry innovator and global online sample provider Research For Good to launch The Sampling Place. The Sampling Place is a do-it-yourself sample buying portal, which gives users complete control over their own sampling process.

The always-on portal gives the ability to calculate feasibility using 100’s of pre-programmed data points from Research For Good’s respondent reach of over 16 million people. The clean, robust design easily lets the user launch, monitor, and make real-time adjustments to projects on their own schedule. Autonomous and intuitive, The Sampling Place is built upon Research For Good’s source-agnostic sample methodology, and industry leading breadth of recruitment. Sample buyers now have access to the broadest cross section of the online population, with the nuanced sampling controls needed to ensure high quality insights from thoughtful and engaged respondents.

2017-Innovative-Products-and-Services-v2_HR
With every survey complete purchased through the platform, Research For Good will make a corporate donation to their charity partner Action Against Hunger. Driving market research technology forward while engaging corporate funds in social causes puts Research For Good at the forefront of doing good in our industry. This is also the topic of discussion between co-founders Baillie Buchanan and Sean Case in our State of the Industry blog. If you would like to hear more about The Sampling Place please fill out the contact form below and someone will be in touch soon!

Co-founder discussion: The State of the Industry & The Sampling Place

Learn More About The Sampling Place

SampleCon Recap

SampleCon Recap

Following along in our series of blog posts on #mrx conferences (2017 Conference List / Conference Consideration Factors) I had the pleasure of attending our first conference of 2017 – SampleCon.

SampleCon is in it’s 5th year and was once again hosted by the incomparable New Orleans. The city lends an interesting background for a bunch of market research professionals – a significant portion of which are representing sample companies.

A little gambling, a little too much fun and a whole lot of noise.

While the conference is mainly considered to be a gathering for sample companies, by sample companies – the rallying cry this year seemed to be “bring in the end-clients” as evidenced by a resounding “yes!” when Jacqueline Rosales of Soapbox Sample posed the question to the audience during the final Great Sample Debate.

We at Research For Good are rallying behind the theme of #respecttherespondent as a driving force in our decisions to pursue continuous UX enhancements, closely monitoring survey drop rates, encouraging respondent feedback and continuing to evaluate client opportunities not just with the idea of how much revenue can this make me (and how many donations) but also, what is the impact on our respondent’s experience and sentiment about our brand.

To hear so many in the industry wanting to focus on the same was encouraging, though frustration remains high that we the providers of respondents for surveys do not have a significant (or really any) say in the research design – or at minimum the UX of the survey as it is programmed online.

How is it that brands which are obsessed with UX and brand experience at every step of the customer lifecycle do not place that same emphasis on the respondent’s experience with their brand in a research environment?

That said, no one wants to be told that what they are doing is crap. My strong suggestion to the SampleCon board is to proceed with caution and care when making the push to get end-clients to attend this conference. Unless we’re in a position to be sharing immediately actionable suggestions and backing it up with research on research giving clear indication that changing methodologies/recruitment practices/mobile first design/shorter questionnaires/etc. are going to not only produce reliable and replicable results but also IMPROVE their insights, our cries to “think of the people!” will fall once more on deaf ears.

For all that we complain about stogy survey design and antiquated requirements, do we really understand WHY the clients are so unadaptable to change? What their fears, pressures and counter-points are?

When Melanie Courtright of Research Now *jokingly* claimed, “sure – we turn down projects which aren’t a good experience for our respondents – we just let the rest of you fill them” the gathered crowd shared a collective gasp. But her comment rang true, and the fact is, if the client is willing to pay but unwilling to change, someone will always be there to say yes. Unless we find a way to apply appropriate pressure on a united front to those who control survey design and experience, change will never come.

 

CONFERENCE HIGHLIGHTS

Scavenger Hunt – hosted by EMI

    • I’ll be the first to admit I’m always sceptical of forced ice-breaker activities, but this one proved me wrong.
    • The event was well organized (via a mobile app), the tasks were well thought out, challenging but not so much as to be discouraging.
    • Challenges were strategic in getting us to move throughout the French Quarter and uncover some hidden NOLA gems
    • As a solo-representative from my company, it was nice to start the conference by immediately getting to know 4 people whom I had never met before (waves to Jon, Jacey, Chris and Christine)
Jacqueline Rosales SampleCon

Seeing competitive companies come together with some common goals

  • Treat respondents as human beings
  • Move our industry forward & deliver more value to customers (via behavioural data, stitching together varied sources of info to tell a story, answering the who, what, why, how AND they why)
SampleCon 2017

Jacqueline Rosales’s talk on mindset and motivation in “The Disruptor’s Guide to Life”

  • Her talk was personal, powerful and thought provoking.
  • For the details on her points pictured – check out her blog post “When Life Kicks You In the Ass

Re-connecting and newly connecting with colleagues in our industry

  • We really do work in an awesome industry with so many smart, engaging and sincere people.
  • It’s so refreshing to get out from behind a screen and connect with people in-person.
SampleCon 2017

Thank you SampleCon for another great year. We’ll see you next time, wherever you may be.

SampleCon 2018