Online Sample
Our respondents are the heart of everything we do.

Research For Good embraces the human, at the center of all research, and enables a holistic understanding of individuals at scale.


A global respondent reach of over 25 million!

We have over 25 million potential respondents waiting take a survey in one of our 13 featured countries and we continue to expand our reach into global markets in order to offer greater international sampling capabilities. We also work with a select group of trusted partners should you want the same great RFG quality in an area we don’t offer.

Discover more about our reach and get our RFG Market Research Audience Book.


We Know Quality Is Key!

That is why we continue to invest time and resources into building industry leading quality controls so that you can rest easy knowing the data you receive from Research For Good respondents is data you can trust. Research For Good has compiled a comprehensive suite of counter-fraud measures intended to prevent known fraudulent and suspect respondents from entering client surveys. This includes:

  • Digital Fingerprinting
  • Device Recognition & Linked Accounts
  • Machine Learning & Artificial Intelligence
  • SecureGeoIP™
  • Captcha
  • Proxy Server Detection
  • IP Filtering
  • Plus more…
Learn more about our counter-fraud tech.


Proprietary tech delivering high quality respondents!
Our innovative and proprietary sample model allows us to access a greater cross-section of the population, which helps you get the answers you are seeking from your target market—no matter how specific. So if you are looking to speak with mothers of children who will only eat pasta noodles with cheese or teenage gamers who spend Thursday evenings volunteering at the food-bank, our proprietary technology allows us to connect you with the exact person you’re looking to better understand.
Understand more about our respondent recruitment methodology.

Online Qualitative

Recruit trusted respondents for online qualitative research. The perfect solution no matter your target audience or research needs. We offer the ideal solution for the following services:

  • Online Discussion Boards
  • Online Communities
  • Online Focus Groups
  • & more

Want to understand how RFG can support your online qualitative research?


Methodology designed for tracking your brand!
Trackers are the perfect way for brands to measure metrics like brand loyalty or customer perception and the robust RFG recruitment methodology is ideal for this. Wave after wave, RFG respondents are perfect for trackers looking to reach audiences, no matter how niche – ideal for gauging:

  • Brand Loyalty
  • Brand Perception
  • Market Progression
  • Campaign Successes
  • Industry Trends
Ready to track your brand’s perception wave upon wave?


Reach your audience, no matter how niche!
Every potential respondent who comes to our system is profiled in addition to completing our double opt-in process, accepting Terms & Conditions, etc. Beyond our basic profile, we have a unique system for real-time pre-screening to ensure that we’re finding the right respondents for each study. In addition, we can build custom pre-screeners on the fly during project set-up. Let us know exactly who you want to reach, and our team can get the right screening in place.
Below is just a sample of the types of audiences we can reach plus, check out our Mini-Campaigns!


Your Target Audience Is Our Speciality

  • Age
  • Gender
  • Geo (Country, Zip/Postal Code, Region, etc)
  • Race/Ethnicity
  • Language(s)
  • Household Income
  • Household Composition
  • Marital Status
  • Employment Status
  • Student Status
  • Level of Education
  • Licensed Drivers
  • Car owners
  • Car lease
  • Car sharing
  • Purchase Intenders
  • Motorcycle
  • Etc.
  • Primary Financial Decision Makers
  • Investable Assets
  • Banking Services
    • Savings/checking
    • Credit Cards
    • Retirement accounts
    • Investment accounts
    • Mortgage Intenders
    • Loans
  • Etc.
  • Business Travellers (Domestic/International)
  • Leisure Travellers (Domestic/Internationa)
  • Travel frequency
  • Recent Hotel Stays
  • Recent Airline/Flights
  • Cruise
  • Etc.
Employment Status
  • Employment Status
  • Industry
  • Job Title
  • Purchase Decision Maker
  • Etc.
  • Console
  • Mobile
  • Time Spent
  • Categories/Genres
  • Etc.
Food & Beverage
  • Beverage Consumption
  • Primary Grocery Shoppers
  • Restaurant Goers
  • Etc.
  • Ailments (Self)
  • Ailments (Another in household)
  • Caregivers
  • Medication Types
  • Alternative therapies
  • Etc.
  • Presence of Children in Household
  • Age/Gender of Each Child
  • Television Viewing
  • Movie Theater Visitors
  • Cord-cutters
  • Media streamers
  • Hobbies
  • Gamers
  • Sports Enthusiasts
  • Fitness Enthusiasts
  • Etc.
  • Technology Ownership
  • Smartphone Ownership
  • Early Adopters
  • Device Type
  • Mobile carrier
  • Web-cam available
  • Etc.
  • On top of the library of data points we've created, we can build you a custom pre-targeting question to reach any audience, no matter how niche.